Made available in DSpace on 2015-03-12T12:57:13Z (GMT). No. of bitstreams: 1 FelipeFA_DISSERT.pdf: 1252886 bytes, checksum: 3c42a0d76642fecb5febafb4aff5adce (MD5) Previous issue date: 2012-03-28 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior / This dissertation is about new real estate development in the southward expansion area in Natal, Brazil, by use of high-rise condos, so-called club-condominiums. The area includes part of the neighboring municipality, Parnamirim, and focuses on the role played by urban developers in the housing market. The main feature in these condos are common areas filled with leisure equipments, allegedly to grant quality of life, comfort and tranquility to residents. The rapid development of the area takes advantage of large plots of land available as well as of urban infrastructure. Overall preference of middle-class sectors for the South area of Natal (and adjoining part of Parnamirim) is also a factor worth of note. For this reason, this part of the city constitutes one of the preferred areas of urban developers. This dissertation includes a discussion of Henri Lefebvre s production of space, emphasizing its tridimensional features. It draws on David Harvey s works to deal with transformations of the built environment regarding the dynamics of real estate markets; in particular, it considers the idea of creative destruction. Finally, the dissertation discusses the concepts developed by Pedro Abramo regarding the forms of operation by urban entrepreneurs, in particular the concepts of urban convention and spatial innovation. For the empirical work, a number of interviews with key entrepreneurs and civil servants were undertaken. In more general terms, it is worth observing that there is a direct relationship between the location of such developments and the process of spatial fragmentation, seen both as a consequence and a strategy of the way urban developers operate / Este trabalho discute a chegada de empreendimentos verticais do tipo condom?nioclube, na ?rea de expans?o urbana da Zona Sul de Natal em dire??o ao munic?pio de Parnamirim, com base na l?gica de atua??o dos empres?rios urbanos no submercado residencial. A principal caracter?stica de tais empreendimentos ? a grande diversidade de itens de lazer existentes nas ?reas comuns, com o intuito de representar qualidade de vida, conforto e tranquilidade. Aproveitando-se de grandes glebas de terra, da infraestrutura urbana constru?da, assim como da prefer?ncia que a Zona Sul de Natal desperta no imagin?rio da classe m?dia, essa parte da cidade constitui-se atualmente em um dos alvos preferidos dos empres?rios urbanos. O referencial te?rico deste trabalho inicia-se na discuss?o de Henri Lefebvre sobre a produ??o do espa?o social, com ?nfase na tridimensionalidade do espa?o. Em seguida, utiliza-se de David Harvey para abordar as transforma??es do espa?o constru?do e a din?mica do mercado imobili?rio, por meio do conceito de destrui??o criativa; especificamente sobre o mercado residencial, apropria-se da an?lise de Pedro Abramo sobre as a??es dos empres?rios urbanos, com destaque para os conceitos de conven??o urbana e inova??o espacial. Os procedimentos metodol?gicos baseiam-se em entrevistas semi-estruturadas junto aos empres?rios urbanos para compreender sua l?gica de atua??o em torno dessa nova tend?ncia em Natal, implicando em transforma??es na sua din?mica espacial. De maneira geral, observa-se uma rela??o direta entre a localiza??o de tais empreendimentos e o processo de segmenta??o espacial, ao mesmo tempo visto como consequ?ncia e estrat?gia de a??o dos empres?rios urbanos