In evaluating the International Conference on Foreign Student Affairs at the University of British Columbia, an attempt was made to develop instruments for assessing the achievement of objectives, to determine if differences existed in individual and group methods of evaluation, and to determine if there were differences in evaluative responses between those who took part in a pre-conference survey on personal objectives and those who did not. Pre-conference data consisted of participants' personal objectives in attending. Data collected at the end of the conference included personal and socio-economic characteristics of participants; Kropp-Verner Attitude Scale measures; and evaluative measures of components of the conference. The twelve factors extracted from the attitudinal measures by factor analysis confirmed the original partitioning of the evaluation instrument. The occurrence of two factors within the Kropp-Verner Attitude Scale indicated that it was not unidimensional when applied to the population studied. To determine the effects of individual and group methods of evaluation, participants were assigned to one of three experimental conditions. Those in the Individual Non-Cooperative Condition filled out the evaluation form by themselves; those in the Individual Cooperative Condition were permitted to converse with others; and those in the Group Cooperative Condition publicly stated their evaluation. Significant differences were found between the Individual Non-Cooperative and Individual Cooperative Conditions and between the Individual Non-Cooperative and Group Cooperative Conditions. The Group Cooperative Condition produced the greatest consensus of opinion and the Individual Cooperative Condition had the highest response means. Two discriminating variables, "communications" and "controls and influences" were extracted by stepwise discriminant analysis for the first administration of group process questions. The variables "communications" and "process" were discriminators in the second administration. In comparing the evaluative responses of participants who received and returned the pre-conference survey on objectives, those who received but did not return the survey, and those who did not receive it, the only statistically significant difference was found between those who received but did not return the questionnaire and those who did not receive it. The objectives pertaining to "Intra-NAFSA Affairs" and "Government Policies" were extracted in stepwise discriminant analysis. The 3 x 3 x 10 factorial analysis was carried out to test the combined influence of the group process questions, the experimental conditions, and the pre-conference survey conditions on the amount of change in responses. Significant F ratios were obtained on the pre-conference survey conditions and on the interaction of the survey conditions with the group process questions. Linear hypothesis testing showed a significant difference between those who received and returned the pre-conference questionnaire and those who received but did not return or did not receive the questionnaire. / Education, Faculty of / Educational Studies (EDST), Department of / Graduate

No description available.

Thesis (M.S.)--Rochester Institute of Technology, 1993. / Typescript.

Thesis (Ph. D.)--Virginia Polytechnic Institute and State University, 1993. / Vita. Abstract. Includes bibliographical references (leaves 136-142). Also available via the Internet.

Thesis (M.S.)--Rochester Institute of Technology, 1993. / Typescript. Includes bibliographical references (leaf 64).

Thesis--PlanB (M.S.)--University of Wisconsin--Stout, 2002. / Includes bibliographical references.

Academisch proefschrift--Nijmegen. / Summary in English. Includes bibliographical references (p. [136]-139).

Thesis (Ph. D.)--Johns Hopkins, 1928. / Vita. "The substance of this study was presented in a series of six lectures delivered before the Political science department of the Johns Hopkins university in April and May, 1928"--Pref. Published also as Johns Hopkins university studies in historical and political science. Extra volumes, new ser., no. 6.

Thesis (D. Miss.)--Trinity Evangelical Divinity School, Deerfield, Ill., 1998. / Abstract. Includes bibliographical references (leaves 211-218).

M.B.A. / Sponsorship of business-to-business conferences is an effective marketing tool available to companies targeting the business market. However, as with any other marketing tool, there are various factors that influence the degree to which business-tobusiness conference sponsorship will be effective in contributing to the achievement of a company's strategic marketing objectives. For this dissertation, the research problem is that sponsors do not seem able to accurately measure the degree to which business-to-business conference sponsorship has been effective in achieving their marketing objectives. If sponsors do not know how effective sponsorship has been in achieving their objectives then they cannot make informed decisions about future sponsorships. The purpose of this study therefore, was to examine the evaluation of business-tobusiness conference sponsorship and explore the extent to which sponsors evaluate the degree to which sponsorship has met their marketing objectives. A research survey was conducted amongst senior managers responsible for marketing decisions within their organisations. The findings of the research showed that 17% of respondents did not set objectives to be achieved though their sponsorship of a business-to-business conference. By not setting objectives, it is unlikely that companies will be able to accurately determine whether the money spent on sponsorship was justified or not. A further 13% of respondents that did set objectives did not measure the extent to which the objectives were achieved. The researcher identified eight primary marketing objectives of business-to-business conference sponsorship. These are: Increasing awareness Positioning Sales Niche marketing iii Entertaining clients Database building Networking and forging new business relationships Conduct market research It was found in the research that the most commonly mentioned method to measure the extent to which business-to-business conference sponsorship objectives had been achieved was using a sales-related measure, for example sales revenue. However, the majority of respondents (60%) also indicated that it was "strongly unlikely" that sales objectives could be achieved through business-to-business conference sponsorship. It is interesting that the majority of respondents (48%) believe that it is the "fault" of the sponsors themselves that their marketing objectives have not been achieved by sponsoring a business-to-business conference, while 30% believe that the "fault" lies with the conference organiser. This report concludes with recommendations for both sponsors and conference organisers about how to improve the effectiveness of business-to-business conference