Following the recession of 2007-2009, conditions in the housing and finance industries favored an increase in renter occupied homes relative to owner occupied homes. With rental properties comprising an increasing share of the housing supply, the home building industry should consider housing products that meet the needs of renters. This thesis proposes a build-to-rent product for single family home builders, to be offered as a complement to the traditional built-for-sale product. The purpose of the research is to demonstrate that a build-to-rent product is financially feasible under ordinary market conditions. In order to determine the viability of a build-to-rent product under likely market conditions, a financial model has been developed for a single family build-to rent product. The research involves reviewing the literature related to similar investment product types in order to develop a business model for the proposed build-to-rent product. The proposed model utilizes financial parameters currently in the industry, respectively, in the analysis of homebuilding projects and rental property investments. Using the analytical methods used for analogous investment classes, the author calculates a projected market range of input variables for the model. Sensitivity analysis of the model was then used to test the financial feasibility of a build-to-rent product. The analysis showed that the proposed product would be feasible under ordinary market conditions. Additional recommendations for future research has been explored based on the findings of this study.