Thesis (Ph. D.)--University of Wisconsin--Madison, 1970. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Magistro darbe yra atlikta marketingo priemonių apžvalga teoriniu aspektu. Apžvelgtas Lietuvos statybų sektorius ir atlikta SSGG analizė. Darbe atlikta statybos srityje dirbančių ir šia veikla besidominčių respondentų apklausa. Remiantis apklausos rezultatais, ištirtos statybos organizacijų naudojamos marketingo priemonės. Atlikta Lietuvos statybos organizacijų internetinių svetainių duomenų analizė. Lyderiaujančių statybos sektoriuje organizacijų internetinės svetainės palygintos tarpusavyje ir su užsienyje garsaus statybų koncerno internetine svetaine. Remiantis ekspertų apklausa išskirtos marketingo priemonės, kurias būtų tikslingiausia naudoti statybų organizacijoms. Darbe pateiktos rekomendacijos, į ką turėtų atkreipti dėmesį statybų organizacijos. / This master thesis overviews marketing tools from theoretical aspects. In particular, it deals with the Construction Sector in Lithuania and includes the SWOT analysis. The questionnaire obtained from the respondents working in or being interested in the construction sector was the basis for the project. The questionnaire results helped to determine the marketing means used by the construction organizations. The work also includes the analysis of the internet websites for the Lithuanian construction organizations. The websites of the leading construction organizations in the sector have been compared with each other as well as with the world-wide known construction company website. The most appropriate means of marketing that could be used by the construction companies have been pin-pointed reflecting the experts’ opinion. The work includes recommendations as well as suggestions for improvement for the construction companies.

This Diploma thesis covers the topic of marketing strategy of the Czech company GRANO Skuteč spol. s r.o. for entering the Austrian market. The thesis is divided into two parts, theoretical and practical. Theoretical part is focused on the process of planning a marketing strategy a of a building construction company. The practical part deals with the particular case of planning the marketing strategy for the company GRANO Skuteč spol. s r.o. Analyzes of the macro and micro environment are used to find the best solution, which recommended at the end of the thesis.

This doctoral thesis titled Effectiveness of marketing activities in preparatory phase of construction life cycle deals with the possibility of more effective marketing activities in preparation for construction. The main goal of the thesis is to analyze the current state of the use of marketing activities from the view of a building contractor and building users, to propose a methodology of indicators suitable for assessing the effectiveness of marketing activities in preparatory phase of construction life cycle. Effectiveness is assessed from the perspective of selected entities operating in the Czech construction market - building contractor and building user.