Diploma thesis "Analysis of the Czech Media Market in 2009 - Constructing the Audience for Sale" aims to describe what kind of information do the Czech non- expert media use when constructing their audience for sale most often, what are the sources of such information and methods used for gathering them, and to what extent are those information, and the constructs themselves, verifiable, credible and relevant. Content analysis of publicly accessible materials the media provide about their audiences will be applied. In the first part of the diploma thesis we will define the audience within the media studies discourse and from the perspective of the advertisers. We will also apply the theory of social construction of reality to describe the process of the construction of the audience for sale. Brief overview of reported media audience characteristics and research and shielding institutions in the Czech Republic will follow. In the last part of the diploma thesis we will summarize the findings from the analysis and apply them on the prediction of the future development of the construction of the audience for sale. Complete list of media included in the analysis as well as raw data can be found in the appendix.

In my work I map the transformation of gender through media editorial in the journal Vlasta topics in 1991 and 2010 and how tthe communist regime influenced the thematic transformation of magazine in Czechoslovakia. In my work I also examine whether Vlasta magazine in 1991, presents a feminist ideas that have a negative connotation, as Osvaldová mentioned. The work is divided into three basic sections of theoretical, methodological and analytical. The theoretical part describes the current scientific discourse and puts the work in a social media context. This section presents the main concepts such as feminism, gender, gender stereotypes and patriarchy. It also mentions the importance of media and women's magazines for the female audience and the transformation of women's role in society before 1989 and after. In the methodological part, through open and axial coding I examine media content. In my research, I identify and describe significant editorial issues with which woman is associated in Vlasta magazine in 1991 and in 2010. Furthermore, using content analysis, I compare the contents of the magazine Vlasta 1991 and 2010 in terms of private and public spheres. Data are analysed by methods of the grounded theory, as described by Strauss and Corbin. The data from the content analysis shows the...

This diploma thesis focuses on the process of designing a luxurious lifestyle within the proč ne?! magazine. The theme aims to analyze the year's activities at several levels. The first level is a quantitative content analysis, where the primary objective is to determine the ratio of advertising to editorial content. Based on these quantitative findings the magazine's content will be confronted with the ownership structure of major advertisers. The second level is represented by expert interviews carried out with the magazine editors who bring valuable additional material. The third level is a qualitative content analysis which focuses on a luxury lifestyle that is constructed through the magazine. This luxury lifestyle will be described through various selected examples of textual and pictorial character. Theoretical introduction provides a broader framework in which the concept of luxury is described. In practical part of the thesis, these findings are used to explain several luxury phenomenons. The final part offers a detailed analysis of the advertiser's structure, their products and stratification within segments of the luxury market through comprehensive visualization.

The diploma thesis The Břeclav's lie: Ethical Frontiers of Working with Sources and the Social Construction of Reality Created by the Media focuses on methods used by news media for creation of contents (about particular minority) and their ability to influence social processes according to which form for their contents they choose. The thesis si divived into four parts. In the first part of the thesis, the main focus is mainly on theory and concepts which are relevant for understanding other parts of the thesis, mainly the fourthone. Author focuses dominantly on respected paradigm of role of media in contemporary society and stereotypes as a necessary substance of media work. Second part established a line between theoretical and practical parts of the thesis. It describes ethical norms used for information handling not only when minorities are in the game. Routines as strong determinant in process of creating of media contents are analysed, as well as related polls and research focusing on impact on audience with particular focus on reliability and accountability of those sources. Data on size of the audience is mentioned as well. Third part consists of role of Roma minority in the Czech society regarding categorisation of thematic frameworks. This chapter involves parts on ethnicity as a tool of...

The diploma thesis "The Picture of Brazil in Czech Media" focuses on finding out and defining of how the Czech media reprezented by four national dailies Hospodářské noviny, Lidové noviny, Mladá fronta DNES and Právo inform about Brazil. The researched sample are texts about Brazil that the four dailies have published during the year 2011. All 1635 texts that were published in this year were subjected to content analysis. By using quantitative content analysis, this thesis identifies the frequency of the publishing of texts about Brazil, their topical focus, lenght or placement within the newspaper. Other researched phenomena are sources, division according to genre, news and commentary or hard news and soft news. The character and number of texts focusing on both countries testifies to the possible closeness of Brazil and the Czech Republic. The thesis places special focus on the evaluation of Brazil in individual texts. The qualitative analysis mainly researches the possible elements of stereotyping in the language of Czech media. The results of these analyses are ilustrated further by the results of a questionnaire research. Comparison of the answers of respondents in the questionnaire and the results of the analyses testifies to whether the way the public perceives Brazil is the same or...

The thesis titled La República Checa: media image is focused on the quantitative analysis of media representations of the Czech Republic and its actors in Spanish newspapers El País and La Vanguardia in the period of 2011 and 2012. The main goal of this work is to determine how the media image of the Czech Republic is presented in this newspapers and how was constructed. Through the quantitative analysis based on the theoretical background determines the media space provided to the news about the Czech Republic by the Spanish newspapers, the topics in which was the media image of the Czech Republic displayed, and the measure of news values and news sources related to the Czech Republic. The basic assumption is a presence of the media routines which influence the media image. Powered by TCPDF (www.tcpdf.org)

The thesis deals with the analysis of two years, namely 1991 and 2010, of the magazine Vlasta made with the gender optics. The aim is to compare thematic structure of the magazine in 1991 and 2010 from gender perspective and identify the central issues which are presented to women. The study is divided into three main sections: theoretical, methodological and analytical. The theoretical part describes the current scientific discourse, including terminological definition of basic concepts. The methodology part describes the research methods used and the analytical section presents the research outputs obtained through open and axial coding, which were used in analysis of the media content. Significant editorial issues, which are associated women in a magazine Vlasta with, have been identified and described.

This thesis entitled "The Media Image of the Czech Hockey Team in the years 2010 - 2015" deals with the presentation of the Czech national ice hockey team at the World Championships in 2010, 2013 and 2015, in the Mlada fronta Dnes and the Sport daily newspapers. It focuses on the media image created during the championships with different process, results and circumstances. The theoretical part presents the concepts, methods and procedures. It focuses on the introduction of semiotics, its principles and explains the basic concepts of the semiotics and semiotic analysis work. Another area is the media construction of reality, which is important for analyzing media image. The media coverage of the sports events, myths associated with it, creating a statute of athletes' celebrities or presentation of national pride and identity in the background of sports events are the important topics of the presented theoretical starting points. In the methodological part there is presented the research project explaining the topic, objective and a sample of the research, the tasks of the research and also questions addressed in subsequent practical part. Texts from the Mlada fronta Dnes and the Sport are analyzed using the method of semiotic analysis. In connection with the basic aim of the thesis and theories...

The master thesis named The Transformation of Presentation of the Middle East Population in Post-9/11 American Films aims to closely analyze eight chosen mainstream American films with the help of the combination of qualitative and quantitative methods. The plot of the observed films has to be placed in the Middle East, picture terrorism or contain the Arabs or Muslims as characters. On the basis of a wide range of criteria and the final comparison, the thesis focuses on the comparison of the Hollywood movies which were created before and after the terrorist attacks in New York in 2001. The theoretical chapters are dedicated to the introduction of the social construction of reality, stereotyping and one-dimensional description of the Arabs in Hollywood films and mainly to the deep introduction of West and Islamic culture, not only from the historic but also cultural and valuable point of view. The applied methodology follows after. The detailed analysis of the chosen films is accompanied by photographs and excerpts directly from the films to help readers to understand the differences as much as possible. This part is followed by the final evaluation of the analysis on the basis of the comparison of the observed criteria. The hypothesis is confirmed at the end but there are also some other important...

Made available in DSpace on 2015-05-07T14:46:47Z (GMT). No. of bitstreams: 1 parte1.pdf: 2187075 bytes, checksum: b523a96e2976438221d433adddcc1943 (MD5) Previous issue date: 2010-04-16 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Considering the journalism while a way of specific knowledge with an own logic of perception about the everyday life, this dissertation purpose is understand the relationships between the common sense knowledge and the apprehension forms of the social reality adopted in the news production process. For so much, the theoretical perspective of Alfred Schutz's phenomenology is adopted to observe the journalists' behavior in the work place. The objective is to describe and to understand the operation mechanisms of the intrinsic relevance s system to the journalistic field. To understand the constitution of what we can call a journalistic "common sense" and the construction of established visions about the everyday life on the city, is opted for an etno-construcionist approach, based in the notion of social construction of the reality. Addressing the analysis focus to the TV local journalism, the methodological choice is the application of the Etnomethodology. The purpose is to understand as the journalists of TV see (perceive) the urban life and that it sorts out that peculiar framing is reverse-built in a narrative marked by the techniques and procedures of journalistic counting and of the audiovisual language. It was delimited as studies object the routines of production of the television news JPB 1st Edition, exhibited daily by Cabo Branco TV and Paraíba TV, affiliated stations to the Globo Broadcasting Network in the State of Paraíba. A field research was accomplished systematized in two apprenticeships: the participant observation and the application of interviews semi-structured with the responsible journalists by the production and edition of the analyzed television news. The information and obtained inferences were divided in two different perspectives. First the "regularities" of the productive routines and way of work organization will be analyzed, as well as the hierarchical and organizational structure in which the production of the television news is inserted. In a second moment, analytical narratives will be presented on episodes and circumstances observed during the field research. They are peculiar situations that reveal the compound linkage of relationships that settles down in the news production process and how the editorial choices are permeate from subjective and symbolic aspects. / Considerando o jornalismo enquanto um modo de conhecimento específico com uma lógica própria de percepção do cotidiano, esta dissertação busca compreender as relações entre o conhecimento do senso comum e as formas de apreensão da realidade social adotadas no processo de produção de notícias. Para tanto, adota-se a perspectiva teórica da fenomenologia de Alfred Schutz aplicada à observação do comportamento dos jornalistas no ambiente de trabalho: a redação. O objetivo é descrever e compreender os mecanismos de funcionamento do sistema de relevâncias intrínseco ao campo jornalístico. Para compreender a constituição do que podemos chamar de um senso comum da redação e a construção de visões apriorísticas sobre o cotidiano da cidade, optou-se por uma abordagem etno-construcionista, fundamentada na noção de construção social da realidade. Direcionando o foco de análise ao telejornalismo local, propõe-se como escolha metodológica a aplicação da Etnometodologia. O propósito é compreender como os jornalistas de TV vêem (percebem) a vida urbana e de que maneira esse enquadramento peculiar é re-construído em uma narrativa marcada pelas técnicas e procedimentos de apuração jornalística e da linguagem audiovisual. Delimitou-se como objeto de estudo as rotinas de produção do telejornal JPB 1ª Edição, exibido diariamente pela TV Cabo Branco e TV Paraíba, emissoras afiliadas à Rede Globo no Estado da Paraíba. Foi realizada uma pesquisa de campo sistematizada em dois estágios: a observação participante e a aplicação de entrevistas semi-estruturadas com os jornalistas responsáveis pela produção e edição do telejornal analisado. As informações e inferências obtidas foram divididas em duas perspectivas distintas. Primeiro serão analisadas as regularidades das rotinas produtivas e modo de organização de trabalho na redação, bem como a estrutura hierárquica e organizacional no qual a produção do telejornal está inserida. Num segundo momento, serão apresentadas narrativas analíticas sobre episódios e circunstâncias observadas durante a pesquisa de campo. São situações particulares que revelam o complexo encadeamento de relações que se estabelece no processo de produção de notícias, bem como os aspectos subjetivos e simbólicos que permeiam as escolhas editoriais.