by James Chi-wang Lau, David Sai-shing Lu. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1982. / Bibliography: leaf 52.

by Mak Tsz Yee. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 51-53). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / ACKNOWLEDGEMENT --- p.v / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Objective --- p.1 / The Engineering Consulting Business --- p.1 / Review of Literature --- p.3 / "Value-Creation, Resources and Capabilities" --- p.4 / Cost vs. Differentiation Advantage --- p.4 / Scope of Target Market --- p.5 / Isolating Mechanisms --- p.6 / Resources and Capabilities --- p.6 / Evolutionary Economics and Dynamic Competition --- p.8 / Scope of this Study --- p.9 / Chapter II. --- GENERAL ENVIRONMENT --- p.10 / Global Segment --- p.10 / Demographic Segment --- p.11 / Economic Segment --- p.11 / Office Properties --- p.11 / Residential Properties --- p.13 / Political Segment --- p.14 / Technological Segment --- p.15 / Concluding Observation of the General Environment --- p.15 / Chapter III. --- INDUSTRY ENVIRONMENT --- p.17 / Construction Industry --- p.17 / Consultancy Arrangement --- p.19 / Normal Scope of Services --- p.20 / Hong Kong Real Estate Property Market --- p.20 / Analysis of Industry Environment --- p.25 / Threat of Entry --- p.25 / Barriers to Entry --- p.25 / Economies of Scale --- p.25 / Product Differentiation --- p.26 / Capital Requirements --- p.26 / Switching Cost --- p.26 / Cost Disadvantages to New Entry Independent of Scale --- p.26 / Government Policy --- p.27 / Expected Retaliation --- p.27 / Bargaining Power of Suppliers --- p.28 / Bargaining Power of Buyers --- p.29 / Concentration of Buyers --- p.29 / Cost of Service an Insignificant Fraction of the Buyer's Cost --- p.29 / Undifferentiated Services and Low Switching Cost --- p.29 / Buyer Industry Earns Low Profits --- p.30 / Buyers Pose No Credible Threat of Backward Integration --- p.30 / The Industry's Service is Important to the Quality of the Buyers' Products --- p.30 / Threat of Substitute --- p.31 / Substitute Subject to Trends Improving Their Price-performance Trade-off --- p.31 / Profitability of Industry Producing Substitute --- p.31 / Rivalry Among Existing Competitors --- p.32 / Numerous or Equally Balance Competitors --- p.32 / Slow Industry Growth --- p.32 / Lack of Differentiation and Low Switching Cost --- p.32 / High Fixed Costs --- p.33 / Low Exit Barriers --- p.33 / Summary of Industry Analysis --- p.34 / Chapter IV. --- INTERNAL ENVIRONMENT --- p.37 / Ove Arup and Partners Company Limited --- p.37 / Review of the Resources and Capabilities of the Firm --- p.38 / Tangible Resources --- p.38 / Financial Resources --- p.38 / Physical Resources --- p.38 / Human Resources --- p.38 / Organisational Resources --- p.39 / Intangible Resources --- p.39 / Technological Resources --- p.39 / Resources for Innovation --- p.39 / Reputation --- p.40 / Identification of Core Competence --- p.40 / Weaknesses --- p.42 / Corporate-Level Strategy --- p.42 / Blurring Business-Level Strategy --- p.43 / Cost Structure --- p.43 / Human Resource Management --- p.44 / Organizational Structure --- p.44 / Market Sensing Activities --- p.44 / Concluding Remarks on Internal Environment --- p.44 / Chapter V. --- CONCLUSIONS AND RECOMMENDATIONS --- p.46 / What Is Strategy? --- p.46 / Conclusions and Recommendations --- p.47 / Chapter VI. --- BIBLIOGRAPHY --- p.51

by Kee Wing Man Denise. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves [52-53]). / ACKNOWLEDGEMENT --- p.2 / ABSTRACT --- p.3 / TABLE OF CONTENTS --- p.4 / Chapter / Chapter 1. --- INTRODUCTION --- p.5 / Chapter 2. --- THE ENGINEERING CONSULTANCY BUSINESS --- p.9 / Chapter 3. --- THE INTERVIEWS --- p.13 / Chapter 4. --- ANALYSIS OF MARKETING STRATEGIES --- p.29 / Chapter 5. --- RELATIONSHIP MARKETING --- p.26 / Chapter 6. --- CONCLUSION --- p.33 / APPENDICES / BIBLIOGRAPHY