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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

The buying habits and attitudes of Toledo consumers

Frey, Harold A. January 1942 (has links)
Thesis (Ph. D.)--University of Wisconsin--Madison, 1942. / Typescript. Includes abstract and vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Factors influencing Chinese consumer behavior purchasing clothes online in Sweden

Fu, Qingchen, Yuan, Yue January 2015 (has links)
No description available.

Investigating shopper behaviour in a routine food purchasing situation.

Anderson, Pamela 22 April 2008 (has links)
Decision-making is more complex and even more important for consumers today than in the past. Today’s consumers has a wealth of information sources to their disposal, through advertising, news articles, direct mailings and word of mouth , in addition, there is a variety of stores and shopping malls that has broaden the sphere for consumer choice, and in the process complicated decision - making. Consumers purchase intentions and decision that lead to the purchase are closely related to their future purchase behaviour. That is, a consumer who has used and is satisfied with a brand is likely to try it again on a future purchase occasion and is likely to follow this up with actual purchase of the brand. In this instance attitude is important to marketers not because it predicts what brands a consumers will buy, but because it can explain why they buy the brand they do. There is a need to explore and understand consumer shopping behaviour and purchase drivers within the fruit juice category. The refrigerated fruit juice category presents much confusion to the consumer and/ or shoppers, (consumer and shopper being used inter changeable) and makes it difficult to shop the category. There are many choices and lack of clarity around fruit juice types, therefore there is also a need to quantify how shoppers shop the fruit juice category. As part of a category approach to business management, consumer insights can improve merchandise positioning and promotion of the fruit juice category. The purpose and importance of the study is to gain insights into how shoppers select fruit juice(s), identify patterns of shopping behaviour. To determine how involved are shoppers in the category when selecting and purchasing their fruit juice, and to what level their commit to they selected fruit juice type. The purpose is not to produce a definitive conclusion or generalisable results, because shopper behaviour, will differ depending on store type, day of the week and day time part , but rather to form a basis to begin to understand the shoppers dynamics for the fruit juice category. Insights gained and understanding of category purchase drivers, will enable the development of an optimal category flow (shop shelf merchandising lay out) ensuring overall improvements for the category ensuring that shopper needs are met, which in turn would result in an improved shopping experience. This will also allow for an optimal marketing mix for the various brands for the different fruit juice types, that, will ensure that the brand increased its potential to be selected in-store and therefore increase its rate of sale. The literature reviewed, illustrated the complexity of consumer behaviour, as one is dealing with human behaviour, that is not always easy to comprehend, because many factors influence behaviour. These factors vary from internal factors and external factors. One can therefore not deal with the topic on consumer behaviour and look at factors in isolation, one should attempt to have a holistic approach as the literature suggest because many variables impact on one aspect for example such as decision-making. The key lessons learnt from this study, is no different to what the literature states, the fruit juice consumer exhibited complex and various behaviour. Whilst the target groups were homogeneous, the shoppers exhibit different behaviours, hence the clusters from the (In)store TM model. However there are agreements on the following; • Loyalty in the fruit juice category is low. • There is a desire to try something new as indicative of the high prevalence of experiential shoppers. • Shoppers indicated that they decision to purchase a fruit juice is not entirely made in-store, but rather planned. • Shoppers exhibit a low level of commitment to the category. • Shoppers indicated that product related attributes do influence their purchase decision. • The fruit juice category is not well differentiated. The above findings on product involvement and commitment have managerial implications, and are important issues in the development and implementation of marketing strategies, aimed at building and maintaining market share. In-store investment should be limited to product specific promotions, and not the traditional fridge-end display and gondola ends as these promotional elements are in effective in generating sales. The challenge is to win time for the shopper in-store, is also crucial as consumers do not always have the time to shop. The product category flow should be clear and uncluttered, with product types clearly segmented in the fridge. Satisfying consumers are not enough to yield a competitive advantage, what marketers need to do is lock consumers into what their product has to offer. Marketers need to seek bonding and lasting relationships with their consumers, to ensure a competitive advantage, this they need to do by creating and evoked set, in other words, position their products in the minds of the consumer and entrench their offerings with a value added proposition intrinsic and extrinsic. The key to doing this is to ensure that their product offering(s) are tangible and visually differentiated, have an ownable proposition that will generate loyalty towards the product offering and create a high level of involvement. / Prof. F.J. Herbst

Perception of Consumer Problems and Concerns Related to Consumer Protection and Education: a Comparative Study Between American and Egyptian Academic Communities

El Badawy, Tarek Aly 07 May 2001 (has links)
The purpose of this study was to explore differences in the perceived consumer problems and concerns between American and Egyptian consumers, as measured by a composite score for perception of problems. The relationships between fourteen independent variables and perceived consumer problems of American and Egyptian consumers also were examined. The independent variables that were studied include: perceived adequacy of income, perceived improvement in living situations, expectations and experiences with products, attitudes toward government, attitudes toward business as consumer protection agencies, attitudes toward consumer education efforts, and demographic variables of gender, age, marital status, presence of children, family annual income, education level, employment status, and university position. Specific objectives of this study were: (1) To determine if there are differences between American and Egyptian consumers in the following areas: perception of consumer problems; concerns related to price, quality, safety, labeling and information, and concerns about the environmental effects of products and their packaging; needs fulfillment related to perceived adequacy of income, needs fulfillment related to perceived improvement in living situations; expectations and experiences with products; attitudes toward consumer protection efforts by government; attitudes toward consumer protection efforts by business; and attitudes toward consumer education efforts. (2) To analyze relationships between perception of consumer problems and concerns and the following: needs fulfillment related to perceived income adequacy; needs fulfillment related to perceived improvement in living situations; expectations and experiences with products; attitudes toward consumer protection efforts by government; attitudes toward consumer protection efforts by business; and attitudes toward consumer education efforts. (3) To investigate the influence of demographic variables of gender, age, marital status, presence of children, family annual income, education level, university position, and employment status on the perception of consumer problems and concerns. Data were obtained through a questionnaire developed by the researcher. The questionnaire was first developed in English, and then translated into Arabic with a back translation check. The reliability of the instrument was tested with a test-retest procedure. A questionnaire, an explanatory cover letter, and a stamped self-addressed envelope, were mailed to 180 randomly selected respondents at Virginia Tech and Radford University. Graduate students assigned at Ain Shams University and Sadat Academy delivered the questionnaires personally to the 180 randomly selected respondents in both universities in Cairo. The completed questionnaires were collected within three weeks after delivery. There were 112 questionnaires returned from Virginia Tech and Radford University, of which 108 were acceptable for analysis (60%). There were 154 questionnaires returned from Egypt, of which 142 were acceptable for analysis (78.8%). Hence, a total of 250 responses were used in the data analysis for an overall return rate of 69.4%. Procedures for statistical analysis involved eight phases including: the reliability analysis, frequency distribution, chi-square, factor analysis, the two-sample independent t-test, stepwise multiple regression, Analysis of Variance (ANOVA), and discriminant analysis. Results revealed a statistically significant difference in the total score on consumer problems between the two samples. Also, results showed a significant difference in the total score on consumer concerns related to quality, safety, and labeling and information. However, the variables that were found to discriminate the two samples in order of importance were: perception of consumer problems, concerns for quality, concerns for labeling and information, concerns for safety, and concerns for price. The most important concern for all respondents was quality. The majority of the American respondents perceived that they had more adequacy of income and improvement in living situations than the Egyptian respondents. Also, they conveyed a positive attitude toward government regulations and business efforts to protect consumers' interests as opposed to the Egyptian respondents who conveyed a negative attitude toward the same aspects. / Ph. D.

Effects of Service Intangibility, Information Research and Customer Expectations in Taiwan High Speed Rail

Yang, Yu-Ting 08 July 2009 (has links)

Consumer savvy: conceptualisation and measurement

Macdonald, Emma K., Marketing, Australian School of Business, UNSW January 2009 (has links)
Against the backdrop of the interconnected global marketplace and the resulting decrease in consumer-firm information asymmetry, an increasingly prevalent assumption is that consumers are "empowered" and "savvy". However there are contrary findings that consumers are not empowered but feel "trapped", "victimised" and "manipulated" in interacting with firms. Additionally, while the notion of a growing base of increasingly competent consumers has captured the collective imagination, it is important with any social trend to consider variance that may occur due to individual characteristics. With the aim of establishing the truth-status of "consumer savvy" this study addresses the following questions: (1) What are the dimensions of consumer savvy? (2) Is savvy invariant across genders and age groups? (3) Does savvy affect consumers' approach to the consumer-firm interaction? (3a) Does it relate to desire for co-creation? (3b) Does it relate to perceptions of value in interacting with the firm? (3c) Does it increase the likelihood of consumer activism activities? (4) Are the effects of consumer savvy moderated by: (4a) the hedonic-utilitarian characteristics of products? or (4b) the technological innovativeness of products? In addressing these questions, the initial emphasis is on establishing a conceptualisation of the characteristics of the savvy consumer. These characteristics are operationalised as a six dimensional "SAVVY" scale which becomes the focus of validation, assessment and application. The new scale's factorial (item-level) measurement equivalence is established for gender. However, measurement non-invariance is found for Gen X versus Baby Boomer consumers, hence caution is required when using it as a generational profiling tool. A vignette experiment to test the scale's predictive validity found that high-savvy consumers have significantly greater desire to engage in co-creation, are significantly more likely to perceive value in the interaction, and are significantly more likely to engage in word-of-web, but are not more likely to complain, than low-savvy consumers. The findings have implications for researchers and practitioners interested in the potential for consumer-centric marketing approaches. The two key contributions are the development of a framework for conceptualising consumer savvy and the operationalisation and validation ofthe SAVVY scale as a tool for prediction and population profiling.

How customer attributes affect retention, loyalty intention and satisfaction for continuously provided services /

Zhang, Terence Yongtao, January 1900 (has links)
Thesis (M.Eng.) - Carleton University, 2005. / Includes bibliographical references (p. 60-63). Also available in electronic format on the Internet.

Examination of consumer activism and its impacts : an empirical study of the Korean consumer movement /

Moon, Eunsook. January 1900 (has links)
Thesis (Ph. D.)--Oregon State University, 2004. / Printout. Includes bibliographical references (leaves 201-217). Also available online.

Chování spotřebitele na trhu potravin

Nevídalová, Lenka January 2011 (has links)
No description available.

Consumer attitudes and acceptability of catfish prepared in a lowat manner

Al-Turk, Amanda Emad 05 May 2007 (has links)
Consumption of farm-raised catfish in the United States has increased over the last few decades. However, consumers usually prefer it as a deepried product, especially in the southern United States. The objective of this cross-sectional study was to determine the acceptability of lowat baked catfish using a Central Location Test. Subjects (n=137) tasted, compared, and evaluated samples of lowat baked catfish and deepried catfish. Results indicated that the fried product was favored (p <0.05) over the baked product. The majority of subjects (93.4%) identified the baked product as the healthier choice. Most subjects (85.7%) indicated that catfish was an overall healthy food choice. Reasons for consuming catfish included taste (75.6%), convenience (15.1%), health reasons (7.6%), and cost (1.7%). The majority of subjects (63.8%) indicated that they normally consumed catfish as a deepried product, but 91.9% indicated that they would be willing to consume catfish prepared in a lowat manner.

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