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Patronage Behavior of Elderly Consumers in the Purchase of Pharmaceuticals with Teaching and Learning Implications for American Higher EducationOates, Barbara R. (Barbara Ruth) 12 1900 (has links)
This study concerned the impact lifestyles of the elderly have on purchases from different product categories. The main purpose was to determine, evaluate, and analyze the effects of lifestyles on elderly shoppers' choice of retail outlets.
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