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Value internalization and role-enactment as a model toward consumption a comparative study between the U.S.A. (Hartford) and China (Shanghai) /Tsou, Bennett T. January 1986 (has links) (PDF)
Thesis (Ph.D.)--University of Massachusetts, 1986. / Director: Dr. Bertil Liander. Includes bibliographical references.
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The impact of gender effects on consumers' perceptions of brand equity a cross-cultural investigation /Ye, Lei. Pelton, Lou E., January 2008 (has links)
Thesis (Ph. D.)--University of North Texas, August, 2008. / Title from title page display. Includes bibliographical references.
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Analysis of data mining techniques for customer segmentation and predictive modeling a case study /Kadambi, Rupasri. January 2005 (has links)
Thesis (M.S.)--State University of New York at Binghamton, Thomas J. Watson School of Engineering and Applied Science, Dept. of Systems Science and Industrial Engineering, 2005. / Includes bibliographical references.
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The psychology of product aesthetics : antecedents and individual differeces in product evaluations /Brunel, Frédéric F. January 1998 (has links)
Thesis (Ph. D.)--University of Washington, 1998. / Vita. Includes bibliographical references (leaves [247]-255).
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A cross-cultural study of motivation for consuming luxuries : a thesis submitted in partial fulfilment of the requirements for the degree of Doctor of Philosophy at Lincoln University /Allison, Gareth M. January 2008 (has links)
Thesis (Ph. D.) -- Lincoln University, 2008. / Also available via the World Wide Web.
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Inshopping in rural communities : consumers' and retailers' perceptions /Mullis, Katy L. January 1900 (has links)
Thesis (M.S.)--Oregon State University, 2009. / Printout. Includes bibliographical references (leaves 93-103). Also available on the World Wide Web.
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Predicting consumers' cause-brand alliance attitude and purchase intention the influence of cause involvement, message source, perceived motivations, and cause-brand fit /Harben, Beth. Kwon, Wi-Suk, Forsythe, Sandra Monk, January 2009 (has links)
Thesis (Ph. D.)--Auburn University, 2009. / Abstract. Includes bibliographical references (p. 114-125).
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A cross-cultural study of consumer attitudes and emotional responses of apparel purchase behaviorWang, Yun, Heitmeyer, Jeanne Richesin, January 2006 (has links)
Thesis (Ph. D.)--Florida State University, 2006. / Advisor: Jeanne Heitmeyer, Florida State University, College of Human Sciences, Dept. of Textiles and Consumer Sciences. Title and description from dissertation home page (viewed June 14, 2006). Document formatted into pages; contains viii, 122 pages. Includes bibliographical references.
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Electronic word-of-mouth and country-of-origin effects a cross-cultural analysis of discussion boards /Fong, John. January 2008 (has links)
Thesis (PhD) -- Macquarie University, Macquarie Graduate School of Management, 2008. / Thesis by publication. Bibliography: leaves 124-133.
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Investigating the antecedents and consequences of perceived connectedness to brand users brand communities versus brand collectivities /Martin, William Carroll, January 2009 (has links)
Thesis (Ph.D.)--Mississippi State University. Department of Marketing, Quantitative Analysis, and Business Law. / Title from title screen. Includes bibliographical references.
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