Thesis (Ph.D.)--University of Alabama, 2001. / Includes bibliographical references (leaves 95-100).

Thesis (Ph.D.)--Hong Kong University of Science and Technology, 2003. / Includes bibliographical references (leaves 96-103). Also available in electronic version. Access restricted to campus users.

Thesis (Ph. D.)--University of Missouri-Columbia, 2008. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on July 29, 2009) Includes bibliographical references.

The intent of this thesis is to explore the effects and influencers of skin tone on consumer perception. Firstly we conducted a primary study to test the effects of skin tone on service provider quality. The results showed that while skin tone had little effect, gender and ethnicity were more indicative. Therefore our study seeks to re-test the relationship between skin tone and consumer service perception as well as the effects of ethnicity and tipping behavior, and if a consumer’s cultural identity strength plays a role in consumer perception. We examined the differences across ethnicities i.e. White, Hispanic, and African American. Specifically we were interested in any potential differences across skin tone (light skinned vs. dark skinned) within African American and Hispanic service providers. Firstly we sought out stock images that portrayed easily identifiable ethnicities. We exposed the respondents to those images in which we asked them to identify the ethnicity of the image as a manipulation check for ethnicity. In the actual study, all respondents were given the same service scenario with the image of one of the ten (White, light or dark skinned Hispanic, light or dark skinned African American, male or female) stock photos. Respondents were asked to rate the service quality, satisfaction, and tip amount. The data was analyzed as a 2 way independent-groups design.

Thesis (Ph.D.)--York University, 2006. Graduate Programme in Administrative Studies. / Typescript. Includes bibliographical references (leaves 102-116). Also available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:NR46022

Thesis (Ph. D.)--University of Tennessee, 2007. / Title from title page screen (viewed on Oct. 24, 2007). Thesis advisor: Ernest R. Cadotte. Vita. Includes bibliographical references.

The main goal of the diploma thesis is to identify the main consumer segments in the consumer goods market. The main segments are created on the basis of consumer research and also by the established hypotheses that are validated in the work.

Thesis (MTech (Business Administratiom, Marketing Management))--Cape Peninsula University of Technology, 2011 / The dynamic nature of modern organisations, characterised by hyper turbulence, necessitates that organisations remain receptive to the plethora of internal and external forces driving changes in strategy. One such organisation is that of Engen Petroleum Limited which operates in an everchanging, highly competitive environment. In order to remain the market leader, Engen needs to revisit its strategy to contend with market forces, bearing in mind that globalisation, as well as international ownership of competitor companies, play a role. In order to maintain a competitive advantage, the role of brands in the context of convenience is important, as brand recognition makes decision-making simpler for consumers who are in a rush. It is hence deemed expedient for forecourt retailers to understand customer satisfaction drivers, such as quality, service and convenience (Molefi, 2007). The current research focuses on the Engen Western Cape Quick Shop network, and in particular, investigates the possible reasons, namely growth rates, product offering, location, and customer service, for performance compared to the national average. A questionnaire/survey was conducted to determine the demographic characteristics of customers as well as the factors that influence their propensity to utilise Engen Quick Shops. This research was intended to provide Engen Petroleum Limited with data and information to enable the Western Cape Convenience dealer network to not only grow at the national average, but also to position itself at the forefront of the Convenience Store market.

The thesis is divided into two main parts - theoretical and practical. The theoretical part distinguishes between classic spa and wellness industry, the importance and history of the spa. Furthermore, the theoretical part deals with marketing investigation as part of marketing research. The main part of thesis is practical part, which describes marketing research of consumer behavior in wellness services provided by spa facilities. Research includes the evaluation of customer survey, which was created for the purpose of this thesis, corresponding to the basic questions regarding consumer behavior. The conclusion summarizes the main findings and defines practical usage of trends.

The aim of work was to conduct marketing research on the fish market and then analyze and assess consumer behavior on this market. The first part of work was focused on stydying the literature and other sources. Second part was focused on the marketing research. On the basis of the obtained data, was suggested an improvement of business operations for chosen company.