Consumerfinance serves as the source of financial stability and uplifts the economicand social status of the household. This research is based on qualitative studyand up to some extent on quantitative base too. The major objective of thisstudy is to gain insights of consumer financing in Pakistan from a consumerperspective. At the same time, the study investigates and analyzes the defined rulesand regulations for banks and for consumers during the time of obtaining theloans from banks and well as from other financial institutions. Interestingly,during the process of investigation, the study encounters a lot of constraintsand dissatisfaction perceived by tits customers. Hence the report seeks outthose issues and challenges that are hindering to meet customer demand forsound consumer finance. The report is duly influenced by the Central Bank(State Bank of Pakistan), which is responsible and obliged to secure theinterests of the consumers.