Thesis (Ph. D.)--University of Wisconsin--Madison, 1935. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 398-405).

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This thesis identifies the price inconstancies between male and female consumer personal care products, such as razors and deodorants. Economic research suggests consumers purchase products based on their willingness to pay, which depends upon satisfaction granted from the product. If this is true, the question must be asked: what grants these consumers high satisfaction from product purchasing? To answer this question, this thesis investigates the rhetorical effect that stems from product design. Using a rhetorical criticism technique, I analyze how product design allows consumers to project their gender identity. I assert that consumers are interpellated to choose products based on their gender. Once this interpellation takes place, a constitutive rhetoric formed by the product’s design already assumes the consumer’s wants by embedding masculine or feminine ideologies. The analysis shows product design perpetuates clear gender dichotomy and fortifies the belief of gender binaries. / Includes bibliography. / Thesis (M.A.)--Florida Atlantic University, 2019. / FAU Electronic Theses and Dissertations Collection

Nowadays, the competitions in industry transfer from selling campaign tracing operational efficiency and producing oriented to marketing battle chasing after effect, developing strategy, touching end users, and satisfying their real needs. In accordance with corporate strategy, there are several ways for companies to choose. How to make a decision in such choices, especially in developing brand and channels. It depends on the product characteristics. Brand and channels, the traditional bargaining issue, this research tried to find what resources suppliers own, could increase their bargaining power, and what resources distributors own, could increase their bargaining power, finally, identify the spectacular resources in their bargaining process. In the process which roles end users play indeed? This research will find how could both of suppliers and distributors affect the bargaining conclusion through end users¡¦ preference and customs. This research selected consumer goods and hypermarkets to represent the relation between upstream and downstream.

The primary purpose of this study is to uncover the future FMCG industry trend in the Taiwanese market. After literature review, five aspects of industrial forces based on Porter¡¦s Five-Force Model are used as the framework of this study. Qualitative research method is used to generate insight understanding of FMCG industry phenomena and the meanings behind each one of them. Three consumer manufacturing companies are selected and interviewed with each of the firm¡¦s market-leading consumer goods that belong to different categories in the FMCG industry. Trends from each product category are found through the interviews; by comparing and contrasting the trends of each three investigated categories, the overall FMCG industry trend are uncovered. Moreover, suggestions and recommendations are presented at the last chapter of this study with particular focused attention on the managerial implication of the study.

Thesis (Ph. D.)--Rutgers University, 2009. / "Graduate Program in Chemistry and Chemical Biology." Includes bibliographical references.

A qualitative exploratory research on knowledge management was conducted using Adcock Ingram Homecare as a case study. Adcock Ingram Homecare trades in the fast moving consumer goods industry, an industry where consumer insight, brand loyalty and innovation are key to ensure market growth and sustainable top line profitability. Knowledge management was seen in the light of providing the organisation with the competitive advantage of meeting and sustaining its growth and profitability targets especially in a rapidly evolving environment. Informal interviews, with five company personnel, provided great insight on the topic of research. First and foremost, the structure of the research was discussed, including the motivating reasons for conducting the study, its value to the organisation, the objectives of the study, how these objectives were met, the research methodology used and the limitations of the study. Literature on knowledge management was then review and accompanied with strategic management tools, it was used to develop a knowledge management model for Adcock Ingram Homecare. A critical analysis of Adcock Ingram Homecare's external and internal environment was first carried out. The company's present and future business strategies were assessed and the knowledge management model was aligned to that business strategy. The knowledge management model focussed on crafting a knowledge-based strategy along the following dimensions: governance, culture and behaviour, content management, technology, application, measurement and communication. A three-stage strategy horizon for Adcock Ingram Homecare's implementation of knowledge management was also developed. An implementation and measurement proposal of the strategy was made. The knowledge management model and strategy was evaluated in the context of the Adcock Ingram Homecare environment. Finally, recommendations were made to the company regarding the implementation of a knowledge management strategy. / Thesis (MBA)-University of Natal, Durban, 2003.

Modularity is a means of managing product complexity by arranging components into hierarchical independent subassemblies of common purpose. It offers advantages to manufacturers and producers and is assumed to benefit users as well. The producers have received most of the focus, however. Designers must be able to ensure the needs of both parties are being met but too little is known about users' responses to modular designs and the designer's role in handling modularity. This thesis demonstrates that modularity has an impact on users. The research specifically focused on aspects of modularity available to users. It consisted of three phases: a review of existing literature, an interview phase, and a survey phase. The interview phase elicited common terms for discussing modularity in consumer products. The survey tested the traits that emerged. Both phases used object pairs with similar purpose but differing in degree of modularity. During the interview phase, participants were shown pictures of eight pairs of objects and asked questions about their use and maintenance. They were then asked to generate a series of word pairs, opposing descriptors that could be used to distinguish the two variants. The most commonly occurring pairs were transformed into survey questions. The survey used the same set of object pairs, each accompanied by descriptive phrases built around the traits elicited from the interviews. Survey participants were asked to identify which of the two variants was best described by each phrase and the strength of that association. The responses indicated that modularity generally increases users' perceptions of complexity, presence of replaceable parts, and versatility. Modularity also diminished perceptions of durability, ease of maintenance, and ease of use. Investigation of object groupings, both predefined and emergent in the data, revealed additional context sensitive relationships. Several traits also demonstrated strong correlations with each other. Establishing these relationships is necessary to convert assumptions into knowns before research can continue. This thesis offers designers insight into the expectations surrounding modular design. As manufacturers continue to push modular design, designers will need to understand its impact on end users to ensure the needs of all stakeholders are being met.

Thesis (Ph. D.)--University of Missouri-Columbia, 2007. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on January 2, 2008) Includes bibliographical references.

Thesis (Ph. D.)--University of Washington, 2008. / Vita. Includes bibliographical references (leaves 104-110).