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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"consumer goods - atrices - south africa"" "subject:"consumer goods - atrices - south affrica""

1

Store managers’ perception of the new Walmart/Massmart price promotion strategy

Maponya, Kissinger Raditlou 01 September 2015 (has links)
M.Com. / Hi-Lo price promotions are engraved in the South African fast moving consumer goods (FMCG) sector where price cuts and pricing specials are used to draw consumer traffic into stores. Massmart, in particular, Game stores are known for price cuts in the way they promote hence the arrival of Walmart present a dilemma for Games stores because Walmart is known for its everyday low pricing strategy (EDLP) compared to Hi-Lo price promotions which are popular in Game stores...
Sales promotion - Prices - South Africa
Consumer goods - Prices - South Africa
Walmart
Massmart
Game Stores

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