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Hedonic Benefits of Experiential PreparationLieb, Daniel Stephen, January 2007 (has links)
Thesis (Ph. D.)--Duke University, 2007. / Includes bibliographical references.
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Inarticulate longings consumer culture and the modern woman, 1910-1930 /Scanlon, Jennifer R. January 1989 (has links)
Thesis (Ph. D.)--State University of New York at Binghamton, Dept. of History, 1989. / Typescript. Includes bibliographical references.
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Accuracy, confidence, and calibration of consumer knowledge roles of product type, product involvement, and general self-efficacy /Gopalakrishna Pillai, Kishore. Goldsmith, Ronald Earl. January 2005 (has links)
Thesis (Ph. D.)--Florida State University, 2005. / Advisor: Ronald Goldsmith, Florida State University, College of Business, Dept. of Marketing. Title and description from dissertation home page (viewed Jan. 11, 2006). Document formatted into pages; contains ix, 127 pages. Includes bibliographical references.
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Attitudes toward consumer-customized high-tech products the role of perceived usefulness, perceived ease of use, technology readiness, and customer customization sensitivity /Guilabert, Margarita B. January 2004 (has links)
Thesis (Ph. D.)--Georgia State University, 2004. / Naveen Donthu, committee chair; Kenneth L. Bernhardt, Bruce K. Pilling, Detmar W. Straub Jr., committee members. Electronic text (127 p. : ill.) : digital, PDF file. Description based on contents viewed August 3, 2007. Includes bibliographical references (p. 116-127).
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An Interpretive and Postulational Model for Perception and Adoption of InnovationEl-Sayed, Ismail Mohamed 08 1900 (has links)
The problem with which this research is dealing is the lack of any explanatory model which explains both the perception and the adoption of new products. One objective of this study is to advance a new conceptual framework concerning both the perception and the adoption of new products. The second objective of this study is to evaluate this new framework theoretically and empirically. Bunge's evaluative criteria are used to evaluate the new model theoretically while Hunter, Schmidt, and Jackson's meta-analysis technique is used to evaluate the model empirically. An extensive review of literature pertaining to the definition of innovation, the adoption process, and innovativeness is included in the second chapter. Chapter three covers research plan and methods. The new model and its assumptions are presented in chapter four. The results of both theoretical and empirical investigations of the new model are reported in chapter five. Finally, chapter six includes a discussion of the main findings and provides some suggestions for future research.
An interpretive and postulational model is introduced in this study. The model is built on three main assumptions and contains thirty-one different theoretical constructs. Those constructs are bounded together by forty-six theoretical propositions. Those propositions are the postulates or the axioms which state the nature of the interrelationships among all constructs included in the model.
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The effectiveness of underdog brand positioning : how inspiration drives low-control consumers' preference for underdog brandsTang, Yangyi 06 August 2020 (has links)
Many marketers choose to position their brands as underdogs instead of top dogs in the marketplace. Research shows that underdog positioning may help marketers to create competitive advantages, although when and why consumers respond favorability to such positioning strategy is not fully understood. While a handful of studies found that underdog positioning is more effective than top-dog positioning for certain types of brands or consumers, little is known about how consumers'psychological state may influence their responses to underdog positioning. Existing literature on underdog positioning mainly attributes consumers' favorable responses to its ability to elicit empathy for the brand, neglecting the potential benefit that consumers can gain from their underdog support. To address these gaps, this thesis examines how personal control influences consumers' responses to underdog (vs. top dog) positioning. It was proposed that brands positioned as underdogs are preferred over those positioned as top dogs by consumers whose personal control is low because underdog positioning can inspire those consumers to restore their threatened control. Five experiments were conducted to test the hypotheses. Experiment 1 demonstrates that when consumers' personal control is low, consumers prefer brands positioned as underdogs over those positioned as top dogs. Experiment 2 uncovers the underlying mechanism of the observed effect: The relative preference for underdog positioning among low-control consumers occurs because the passion and determination exemplified in such positioning can inspire those consumers to cope with their loss or lack of control. In line with this mechanism, Experiment 3 provides supportive evidence that the acquisition of the brand positioned as an underdog, but not the acquisition of the brand positioned as a top dog, increases low-control consumers'feelings of control. The last two experiments show that low-control consumers' relative preference for underdog positioning is further moderated by both their shopping orientation and the causal attribution for their loss of control. The findings of this thesis contribute to the growing research on underdog positioning and customer inspiration, and the results have practical implications for marketers in terms of effectiveness of marketing communications.
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The effectiveness of underdog brand positioning : how inspiration drives low-control consumers' preference for underdog brandsTang, Yangyi 06 August 2020 (has links)
Many marketers choose to position their brands as underdogs instead of top dogs in the marketplace. Research shows that underdog positioning may help marketers to create competitive advantages, although when and why consumers respond favorability to such positioning strategy is not fully understood. While a handful of studies found that underdog positioning is more effective than top-dog positioning for certain types of brands or consumers, little is known about how consumers'psychological state may influence their responses to underdog positioning. Existing literature on underdog positioning mainly attributes consumers' favorable responses to its ability to elicit empathy for the brand, neglecting the potential benefit that consumers can gain from their underdog support. To address these gaps, this thesis examines how personal control influences consumers' responses to underdog (vs. top dog) positioning. It was proposed that brands positioned as underdogs are preferred over those positioned as top dogs by consumers whose personal control is low because underdog positioning can inspire those consumers to restore their threatened control. Five experiments were conducted to test the hypotheses. Experiment 1 demonstrates that when consumers' personal control is low, consumers prefer brands positioned as underdogs over those positioned as top dogs. Experiment 2 uncovers the underlying mechanism of the observed effect: The relative preference for underdog positioning among low-control consumers occurs because the passion and determination exemplified in such positioning can inspire those consumers to cope with their loss or lack of control. In line with this mechanism, Experiment 3 provides supportive evidence that the acquisition of the brand positioned as an underdog, but not the acquisition of the brand positioned as a top dog, increases low-control consumers'feelings of control. The last two experiments show that low-control consumers' relative preference for underdog positioning is further moderated by both their shopping orientation and the causal attribution for their loss of control. The findings of this thesis contribute to the growing research on underdog positioning and customer inspiration, and the results have practical implications for marketers in terms of effectiveness of marketing communications.
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An investigation of the foreign product bias phenomenon in the United States and the implications for marketing strategies of imported products /Howard, Donald G. January 1984 (has links)
No description available.
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An empirical examination of attitudes and behavioral changes in the fashion adoption process /Lancioni, Richard A. January 1972 (has links)
No description available.
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An empirical investigation of the performance of situational multi-attribute attitude model in predicting consumer purchase behavior and in monitoring change /Miller, Kenneth Ernest January 1976 (has links)
No description available.
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