NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"consumers' preferences -- aberrance"" "subject:"consumers' preferences -- accurance""

1

Globalization, values, and consumer trends: A French and USA comparison

Hatlestad-Shey, Alexandre 01 January 2004 (has links)
This thesis examined how factors such as perceptions of globalization, individual and nationalistic values, and cultural products influenced consumer choice in French and American nationals.
Consumers -- France -- Attitudes
Consumers -- United States -- Attitudes
Consumers' preferences -- France
Consumers' preferences -- United States
Globalization -- Social aspects

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