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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing

January 1977 (has links)
by John R. Hauser and Glen L. Urban. / Bibliography: leaves 1-2 (2nd group).

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