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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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A comparison of the consumer decision-making behavior of married and cohabiting couples

Calpo, Karen Prodigalidad 01 January 2004 (has links)
While studies exist that compare the different dynamics between cohabitation and marriage, few studies focus on comparing the consumer decision-making process of both types of unions.
Consumer behavior -- Case studies
Marriage -- Decision making
Couples -- Decision making
Households -- Decision making
Marketing

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