Die onlangse sosio-politieke omstandighede in Suid-Afrika het marksegmentering vereenvoudig tot die verdeling van die mark in 'n wit mark aan die een kant wat gekenmerk is deur ekonomiese welvarendheid, en 'n swart mark aan die ander kant wat beskou is as 'n mark vir basiese, goedkoop produkte. Huidige veranderinge in die sarnelewing breek die kunsn.•..·:ge grense tussen wit en swart verbruikers af, en dwing bemarkers om ondersoek in te stel na die rnoontlikheid van rnulti-etniese verbruikersmarksegmentering. In die Jig hiervan is 'n ondersoekende studie gedoen wat poog om ooreenstemende veranderlikes te identifiseer wat ebruik kan word om 'n gekose, multi-etniese verbruikersmark, te beskryf. Die self-konsep, en die hulpbronne wat die self-konsep . onderhou, is die kern van hierdie ondersoek. Die self-konsep word verteenwoordig · deur die belewenis van eienskappe soos intelligensie, leierseienskappe, aanvaarding van en deur ander, vermoe om vriende te maak, aanvaarding van jou andersheid en vertroue in jou eie vermoens. Hulpbronne sluit opleiding, inkomste, gesondheid, selfvertroue, gretigheid om te koop, intelligensie en energievlak in. Gestruktureerde vraelyste is uitgestuur na die ouers van Yellawwoods School, 'n veelrassige verbruikersmark. Gemeenskaplikhede ten opsigte van die self-konsep is getoets en daar is bevind dat daar genoegsame ooreenkomste bestaan om 'n enkele verbruikersprofiel van die mark op te stel. / The recent socio-political climate in South Africa simplified market segmentation by forcing the market into two extremes. On the one hand there was a prosperous white market and on the other hand a black market at which basic, low cost products, were aimed. Current changes in society eliminate the artificial boundaries between black and white consumers and marketers are forced to look into the possibility of multi-ethnic market segmentation. Therefore, exploratory research was done to identify common variables, which can be used to describe a selected multi-ethnic market segment. The elf-concept of the consumer, and the resources that sustain it, is the focus of this study. Structured questionnaires were send to the parents of Yellaunvoods School, a multi­ ethnic market. Similarities related to the self concept were investigated and sufficient evidence was found to support the notion that one profile can be use to describe this market. / Communication Science / M.A. (Kommunikasiekunde)

Die onlangse sosio-politieke omstandighede in Suid-Afrika het marksegmentering vereenvoudig tot die verdeling van die mark in 'n wit mark aan die een kant wat gekenmerk is deur ekonomiese welvarendheid, en 'n swart mark aan die ander kant wat beskou is as 'n mark vir basiese, goedkoop produkte. Huidige veranderinge in die sarnelewing breek die kunsn.•..·:ge grense tussen wit en swart verbruikers af, en dwing bemarkers om ondersoek in te stel na die rnoontlikheid van rnulti-etniese verbruikersmarksegmentering. In die Jig hiervan is 'n ondersoekende studie gedoen wat poog om ooreenstemende veranderlikes te identifiseer wat ebruik kan word om 'n gekose, multi-etniese verbruikersmark, te beskryf. Die self-konsep, en die hulpbronne wat die self-konsep . onderhou, is die kern van hierdie ondersoek. Die self-konsep word verteenwoordig · deur die belewenis van eienskappe soos intelligensie, leierseienskappe, aanvaarding van en deur ander, vermoe om vriende te maak, aanvaarding van jou andersheid en vertroue in jou eie vermoens. Hulpbronne sluit opleiding, inkomste, gesondheid, selfvertroue, gretigheid om te koop, intelligensie en energievlak in. Gestruktureerde vraelyste is uitgestuur na die ouers van Yellawwoods School, 'n veelrassige verbruikersmark. Gemeenskaplikhede ten opsigte van die self-konsep is getoets en daar is bevind dat daar genoegsame ooreenkomste bestaan om 'n enkele verbruikersprofiel van die mark op te stel. / The recent socio-political climate in South Africa simplified market segmentation by forcing the market into two extremes. On the one hand there was a prosperous white market and on the other hand a black market at which basic, low cost products, were aimed. Current changes in society eliminate the artificial boundaries between black and white consumers and marketers are forced to look into the possibility of multi-ethnic market segmentation. Therefore, exploratory research was done to identify common variables, which can be used to describe a selected multi-ethnic market segment. The elf-concept of the consumer, and the resources that sustain it, is the focus of this study. Structured questionnaires were send to the parents of Yellaunvoods School, a multi­ ethnic market. Similarities related to the self concept were investigated and sufficient evidence was found to support the notion that one profile can be use to describe this market. / Communication Science / M.A. (Kommunikasiekunde)

Self-medication is a practice that can contribute significantly towards reducing total healthcare expenditure in South Africa. It empowers people to treat themselves in a responsible and cost effective manner. Pharmacists are in an ideal position to implement, monitor and contribute to the success of the concept of self-medication in South Africa. This study will attempt to analyse the acceptance and success of this concept in South Africa. The study will examine the impact of demographic variables, attitudes of both pharmacists and consumers towards self-medication, and views of the government and pharmaceutical organisations. An attempt will be made to obtain viewpoints of other healthcare workers, such as doctors, on the implementation and acceptance of self-medication. The information obtained from structured questionnaires to both pharmacists and consumers will be analysed to arrive at conclusions and recommendations on the concept of self-medication. These conclusions and recommendations will be used to create a conceptual framework for consumers and pharmacists. It is hoped that findings from this empirical study will contribute to the body of knowledge and shed new insights into responsible self-medication in South Africa. / Thesis (MBA)-University of Natal, Durban, 2003.

M.Comm. / Marketers have historically found it convenient to bundle the Asian consumer market together with the black consumer market or the white consumer market depending on the product or event under consideration. As we move toward an era of customised products and individualised service, minority markets become more difficult to overlook. Their unique characteristics demand that they be targeted as separate and unique market segments distinct from the mass markets that dominate the marketing environment.

Each individual/household progresses through the family life cycle (FLC). This progression, which is characterized by various stages and varying consumption portfolios, can be traditional or non-traditional in nature. In the general marketing sense, the FLC concept has great value. The concept is utilized in a variety of marketing activities, particularly in segmentation, and is also applied in consumer behaviour. The lack of research regarding the FLC in South Africa and the need to investigate the concept’s applicability to different environments motivated this research. The aim of the study was to determine how the FLC within a South African context compared to the theoretical depiction of the concept. The evaluation of literature revealed five distinct traditional stages and an array of non-traditional stages, determined by a combination of life stage determining variables. Regarding the empirical approach, self-administered questionnaires were distributed to a convenience sample consisting of 225 students and staff members of the then Port Elizabeth Technikon. The empirical findings revealed the following. {u100083} Non-traditional stages were more prevalent than traditional stages. ii {u100083} Marital status, the presence/absence of children and living arrangement appear to be sufficient life stage determining variables for both current and prospective life stage classifications. {u100083} The consumption portfolios of individuals in the traditional FLC were similar to theory. The research provided insight into the consumption portfolios of individuals in the non-traditional FLC. {u100083} Based on the intentions of certain individuals regarding marriage, having children and living arrangements, it appears as though the future FLC will include an integration of traditional and non-traditional progressions.

The objective of the study was to determine perceptions of the consumers on how they judged behaviour and beef quality of cattle slaughtered for traditional ceremonies in the Eastern Cape Province of South Africa. A survey was conducted where a sample of 200 consumers were randomly selected and interviewed. Fifty non-descript cattle were slaughtered during traditional ceremonies and two hundred and twenty four (224) cattle were slaughtered at 3 through-put abattoirs (high, medium and low). Meat quality attributes were determined from the cattle slaughtered for traditional ceremonies and from cattle slaughtered at the abattoirs. Data for questionnaires was summarized as frequencies for each ceremony and statistical differences were analysed using chi square test (X2). The effect of Age, breed and sex on beef pH, colour, meat tenderness, temperature and cooking loss of cattle slaughtered during traditional ceremonies, at low, medium and high throughput abattoirs were analyzed using General Linear Model (PROG GLM) of SAS (2003). There was a significant age effect (P < 0.05) on beef tenderness and cooking loss of cattle slaughtered for traditional ceremonies. Age of cattle that have milk teeth to 1 year and age of 6 years to 8 years had an effect on the beef tenderness (25.55 ± 8.05) and cooking loss (48.00 ± 4.26) of cattle slaughtered for traditional ceremonies in Table 4.1. There was no significant sex effect on beef tenderness and cooking loss of cattle slaughtered for traditional ceremonies. Non-descript and Angus cattle slaughtered at low throughput abattoir had an effect on the colour of the beef in Table 4.2. The lightness (27.49 ± 2.53) and yellowness (21.16 ± 0.79) of the beef shows that there was a significant breed effect on cattle that are slaughtered at Low throughput abattoir, however redness of the meat was not affected by breed after slaughter. Cattle that are slaughtered at high throughput abattoir between ages of 6 to 8 years and also cattle that are more than 8 years in Table 4.4 had an effect on cooking loss (p < 0.05). Age between 6 to 8 years had an effect on the beef tenderness from cattle that are slaughtered at medium throughput abattoir. It was concluded that the meat tenderness of the young cattle with milk teeth slaughtered for traditional ceremonies was affected. On the other hand the meat tenderness and cooking loss of beef from the cattle slaughtered from low, medium and high throughput abattoir were affected by sex and breed mostly.

Please read the abstract (Synopsis) in the section 00front of this document / Thesis (DCom)--University of Pretoria, 2007. / Marketing Management / DCom / Unrestricted

The uptake of micro insurance products by low income consumers has been low, especially in the short term insurance industry. Many studies have identified a number of challenges that insurers are faced with when trying to penetrate this market. This study explores this problem from a different angle, where it investigates whether low income consumers already apply risk mitigating strategies to their circumstances, precluding them from purchasing short term micro insurance products. A qualitative design was followed, specifically to understand what the target population understood of insurance and whether they had their own existing methods of how to respond to risk events regarding their assets. 20 interviews were conducted with 10 from two townships namely Thembisa and Alexandra in the Guateng province of South Africa. The research found that risk mitigating behaviour did indeed exist amongst low income consumers; however this behaviour was driven by a prioritisation process. This process was developed considering low income consumers’ dilemmas of having limited resources but needing to mitigate the effect of what they would term as the most significant risk in their household. These risks would differ per household because of the different criteria that households would use to determine what is important, and this will lead to mitigating solutions that these consumers will engage in, thus resulting risk mitigating behaviour. / Dissertation (MBA)--University of Pretoria, 2014. / lmgibs2015 / Gordon Institute of Business Science (GIBS) / Unrestricted

Thesis (M.Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2006 xii, 152 leaves / Consumer attitudes play an important role when it comes to waste management. Consumers, who purchase any number of packaged goods also dispose of or discard waste in large quantities. In the business sector the introduction of new technologies in the production cycle is imperative, and this technology involves discovering more cost effective methods of reducing and reusing solid waste as a resource. The challenge for the eThekwini Municipality is to discover ways to reduce the volume of waste disposed at the landfills. This study determines the attitudes of consumers towards curbside recycling specifically within the eThekwini municipal region. This study focuses on various theories and evaluates ways in which waste prevention and reduction initiatives can be employed to protect the depletion of natural resources.

D.Tech. Business Administration. Business School. / Focuses on the awareness and knowledge of consumers on organically produced and genetically modified food, and how their self-rated level of knowledge impacts on their attitudes, perceptions and purchasing behaviour in the field. Furthermore, it highlights changes in consumer knowledge, perceptions, attitudes and purchasing behaviour over time, indicating to the rate of acceptance of these foods. In addition, it also supplies guidelines for future marketing communication on such food.