Thesis (M.Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2006 xii, 152 leaves / Consumer attitudes play an important role when it comes to waste management. Consumers, who purchase any number of packaged goods also dispose of or discard waste in large quantities. In the business sector the introduction of new technologies in the production cycle is imperative, and this technology involves discovering more cost effective methods of reducing and reusing solid waste as a resource. The challenge for the eThekwini Municipality is to discover ways to reduce the volume of waste disposed at the landfills. This study determines the attitudes of consumers towards curbside recycling specifically within the eThekwini municipal region. This study focuses on various theories and evaluates ways in which waste prevention and reduction initiatives can be employed to protect the depletion of natural resources.

M.Com. / The South African apparel industry is growing tremendously with a sales value of R129.9 billion expected by 2019 (Marketline, 2015). This is due to the growth in the middle class, the increase in disposable income, and the fact that the South African economy is focused on technology, finance, and e-commerce (online shopping) (Marketline, 2013:2). Consumers are being exposed to various shopping channel options, both offline and online, which has been found to influence their purchase intention (Voinea & Filip, 2011:17). Retailers should therefore aim to understand how the offline and online shopping channels they offer are affecting consumers, and, in particular, they need to understand consumers’ reasons and motivation for selecting one channel over another. The literature on the subject has found that there are two main factors influencing shopping channel choice: shopping channel attributes – cost, time, convenience, and customer service – and perceived risk factors – delivery risk, product risk, and security risk (Al-Hawari & Mouakket, 2012:641; Lin & Sun, 2009:461; Martin & Camarero, 2008:629; Huang & Oppewal, 2006:347; van Dijk, Laing & Minocha, 2005:1). Thus, by understanding the two sets of factors influencing shopping channel choice, retailers will understand why consumers select one channel rather than another – which will allow retailers to design appropriate shopping channels for their goods. This will improve their efficiency and engagement as they will be offering consumers shopping channels that appeal to them...

M. Tech. Marketing / Environmental research has been growing fast in recent years, especially since global warming is becoming a major challenge to the world. Other problems include: damage to the environment, shortage of natural resources, and continuous climate change. Today, a large number of consumers around the world indicate that they are concerned about the environment; and they consider the environment in their purchasing decision-making. Furthermore, these consumers indicate that they are willing to pay more green products. This study focuses on awareness and the willingness to purchase green products of respondents residing in the City of Tshwane. Furthermore, significant linear relationships between the respondents' awareness, their willingness to purchase, the influence of green advertising, eco-labels, and the social factors in relation to green products were determined. Lastly, differences between respondents' demographic characteristics and their awareness and willingness to purchase green products were statistically analysed.

M. Tech. Marketing / The constant changes in consumers' way of life are accompanied by a growing number and variety of food-related diseases that tend to increase the health perceptions in terms of food products that people consume. Consumers now support actions to enhance a healthier lifestyle and to be more sensitive to factors that affect their health. For enterprises that are involved in the food production system, it becomes one of the most significant issues to understand what food products are good for people's health and what the determinants are of consumers' purchase intentions that encourage or discourage their purchase intentions in terms of food products. Little research has been done previously on the critical determinants that encourage or discourage consumers' purchase intentions when buying health foods in the South African context. Based on the scant literature on these concepts, this study was undertaken to investigate the level at which students' health-consciousness influences their purchase intentions for health-food products when making a purchase.

No abstract available. / Thesis (MBA)-University of Natal, Durban, 2003.

M.A. (Tourism and Hospitality Management) / The primary objective of this study was to determine the relationship between perceived value and the purchase intentions of consumers relating to Private Label Brands (PLBs) of wine within the retail sector in South Africa. Private Label Brands (PLBs), also referred to as store brands or house brands, are defined as products that the retailer owns, sells and distributes to consumers. Producer brands, which are also known as manufacturer or national brands, are made by a specific brand name company or producer. If retailers can successfully influence the perceived value of their PLB wines, it will allow them to influence consumers’ purchase intentions and increase their profits and market share. This study adds value to the limited research that is available on the perceived value of PLB wines in South Africa, and the effect that it has on consumers’ purchase intentions. The study provides valuable insight for Mass Grocery Retailers (MGRs) on how to effectively market their PLB wines in order to capture a larger market share, and gain a competitive edge over their brand name rivals. This study aimed to investigate the moderating role of perceived value on consumers’ purchase intentions of private label wine brands. Perceived relative price, perceived quality and perceived risk comprise the concept of perceived value, which affects consumers’ purchase intentions. These aspects in the wine purchasing decision have not been researched extensively in South Africa and in order for MGRs to take advantage of the unique growth opportunity that the PLB market has to offer, in-depth research needed to be conducted...

The wholesale and retail industry is a more volatile nudstry, with respect to cyclical changes and global economic conditions, than many other industries. The growth of technology in this industry has led to informed customers, bringing with them many challenges to retailers, as these retailers have to win customer loyalty by focusing not only on prices and quality, but also on global competition. The heterogeneity as well as the illusive preferences, expectations, personality characteristics, attitudes, and desires of customers have created diverse and fast-evolving customer demand. As a result, retailers need to source highly customer-focused employees who are willing to go beyond their expected call of duties to satisfy customer needs and wants, thereby keeping firms competitive. This behaviour is called organisational citizenship behaviour (OCB). OCB involves extra-role performance, which represents behaviours not formally required by any particular job, but which help to develop the social context of all jobs, thus facilitating effectiveness. Thus, retailers who encourage OCB among their employees are more likely to improve the performance of both the organisation and the employees, and increase the organisation’s competitiveness in the global economy. The primary objective of this study is to assess the perceptions of employees regarding OCB within retail firms in South Africa. A positivistic research paradigm was used, in this study, by means of quantitative research. Secondary data in the form of textbooks, journal articles and Internet sources provided the theoretical framework for this study. Primary data was obtained using the survey method, by means of self-administered structured questionnaires. The aim was to target 1000 employees in the retail industry (250 employees from each of the most economically active provinces, namely, the Eastern Cape; the Western Cape, Gauteng and Kwa-Zulu Natal). However, 690 questionnaires were returned and only 554 were usable, which amounts to an effective response rate of 80%. Seven null-hypotheses and a hypothetical model of employee perceptions regarding OCB behaviour in retail firms were tested. The influence of four independent variables were tested, these are: job perceptions, role considerations, organisational climate and employment considerations on OCB. In addition, three dependent variables, namely, employee commitment, propensity to leave and employee engagement were tested. The Statistica (version 12) computer programme was used to analyse the results by means of advanced statistical techniques (such as exploratory factor analysis, regression and correlation analysis) as well as descriptive analysis and frequency distributions. After various statistical procedures, the model was re-specified, some of the variables were renamed and the hypotheses were adjusted accordingly. The empirical results revealed that job considerations and employment considerations have a positive influence on both OCB related to compassion and OCB related to civic non-obligatory acts, while role considerations and job security were found to have no significant influence on both OCB related to compassion and OCB related to civic non-obligatory acts. Furthermore, the empirical results showed that OCB related to compassion have a positive influence on both organisational commitment and propensity to resign, while OCB related to civic non-obligatory acts has a positive influence on organisational commitment and its influence on propensity to resign was not significant. It is envisaged that the results of this study could assist retail firms to understand the variables that influence the organisational citizenship behaviour of employees. In addition, it is further envisaged that the results and recommendations of this study could be used to implement effective strategies in retail firms in order to ensure effective engagement in OCB related behaviour and to create awareness of the importance of employee engagement in organisational citizenship behaviour.

Grocery retailers are faced with many challenges. Among them are competition, employee theft and deviant consumer behaviour (DCB). Deviant consumer behaviour violates generally accepted norms of consumer behaviour in retail settings. There has been a lot of research conducted on DCB and different terms and phases have been used to describe the behaviour, ie “dysfunctional customer behaviour”, (Daunt and Harris, 2012), “aberrant consumer behaviour” (Fullerton and Punj, 1993) and “consumer misbehaviour” (Fullerton and Punj, 1997). However, the research conducted on how the behaviour affects retailers, particularly grocery retailers has been limited. The primary objective of this study was to examine how DCB affects grocery retailers in Nelson Mandela Bay Municipality. More specifically, the relationship between DCB (dependent variable) and independent variables - impact on profits (RPROF), impact on inventory (INV), impact on grocer security (SECU), impact on employees (EMPL), impact on customers (CUST) and measures to minimize or stop DCB (STOP) was established. Questionnaires were used as a measuring instrument. Out of the 100 questionnaires distributed, 70 were usable. The empirical results showed that there is a significant relationship between DCB and the independent variables. Recommendations on how best the stores can deal with DCB were made and measures to minimize or stop DCB were presented. Recommendations for future studies were also presented.

The objective of the study was to determine perceptions of rural consumers on mutton quality, and the quality of mutton at purchase points in the Eastern Cape Province, South Africa. The study was conducted in five different municipalities (Buffalo City, Nkonkobe, Ngqushwa, Lukhanje and Amahlathi). A survey was conducted where a sample of 215 consumers were randomly selected and interviewed, either at point of purchase or as they left the shops. The survey was not limited to the shoppers only but also extended to households from the villages. Questions on some of the most important meat quality cues were compiled. The physico-chemical quality of mutton purchased from different shops was also determined. Forty different shops and butcheries selling mutton from all the selected municipalities were visited. Different parts of mutton samples were bought. Physico-chemical qualities of mutton such as colour (L* - lightness, b* - redness and a* - yellowness) and meat pH measurements were taken at points of purchase. Cooking loss and tenderness evaluations were later done at the Meat Science laboratory at the University of Fort Hare. The results indicated that price was one of the major factors affecting the purchasing decisions of consumers. Thirty four percent of the consumers preferred mutton as compared to other protein sources, even though they were not buying this type of meat because it was not affordable to them. Both male and female consumers suggested that more sheep farmers need to be established in order to reduce the levels of imported mutton into South Africa. They also highlighted that selection programmes that will result in efficient sheep production and reduced mutton prices need to be implemented. Meat at points of purchase was affected by season resulting in lower lightness (L*24.7±0.49) values in winter and higher (L* 32.2±0.49) in Spring. The class of shop did not have an effect on meat quality attributes. Trotter had high values of lightness (L*30.4±2.78a), redness (a*30.4±2.78a), yellowness (13.1±1.08a), pH (6.3±0.12a), tenderness (24.9±3.69b) and cooking loss (39.5±4.38ab). The number of days from when the meat was put on the shelves to the time when it was purchased for consumption (days to purchase) had a significant (P<0.05) negative correlation with the Warner Braztler Shear Force (WBSF)values and lightness of the meat. Significant negative (P < 0.05) correlations between pH and colour of the meat (L*, a* and b*) were also observed. It was concluded that rural consumers perceive the quality of mutton as the best and that the physico-chemical quality of meat purchased from different shops was different, largely based on the part of meat, meat storage conditions and not necessarily on the class of the shop.

Please read the abstract in the section 00front of this document / Dissertation (MSc(Consumer Science))--University of Pretoria, 2003. / Consumer Science / unrestricted