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Consumer information processing for brand decisions; an experimental examination of Cox's sorting rule model for selecting brand decision attributes,Scharbach, Steven Everett, January 1900 (has links)
Thesis (Ph. D.)--University of Wisconsin--Madison, 1973. / Vita. Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.
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A study of consumer buying habits in regard to purchasing dressesThor, Esther Klotzsche. January 1931 (has links)
Thesis (M.S.)--University of Wisconsin, 1931. / Typescript (carbon copy). eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves [76-77]).
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An investigation of the measurement and explanatory potency of cognitive scripts as an element in satisfaction with servicesSmith, Ruth Ann. January 1900 (has links)
Thesis (Ph. D.)--University of Wisconsin--Madison, 1983. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 218-227).
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The effect of brand name congruity and product category on consumers' attitudes toward brand namesHoang, Dung Tuan. January 2008 (has links)
Thesis (M.A.)--University of Missouri-Columbia, 2008. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 19, 2009) Includes bibliographical references.
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Luxury marketing the impact of motivations as psychological forces on attitudes toward luxury restaurants /Lee, Jee Hye. Hwang, Johye. January 2008 (has links)
Thesis (M.S.)--University of Missouri-Columbia, 2008. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description,or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 19, 2009) Includes bibliographical references.
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Message forms and effective corrective advertising : an experiment /Semenik, Richard J. January 1976 (has links)
Thesis (Ph. D.)--Ohio State University, 1976. / Includes vita. Includes bibliographical references (leaves 141-143). Available online via OhioLINK's ETD Center.
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Die konsumgenossenschaften in ThüringenUmnutz, Willy, January 1931 (has links)
Inaug.-diss.--Jena. / Lebenslauf. "Literatur und quellen": p. 114-115.
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Elderly consumers' responses to advertising processing deficiencies versus production deficiencies /Cole, Catherine A. January 1983 (has links)
Thesis (Ph. D.)--University of Wisconsin--Madison, 1983. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves a 162-179).
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Assorting a problem solving process approach to consumer shoppng /Larson, James D. January 1900 (has links)
Thesis (Ph. D.)--University of Wisconsin--Madison, 1982. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 303-309).
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Consumer behaviors exhibited in Saturday morning television cartoons implications for consumer education, researchers, and parents /Pietrokowsky, Faye R. January 1983 (has links)
Thesis (M.S.)--University of Wisconsin--Madison, 1983. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 96-103).
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