The aim of the current study was to reconstruct the sport venue quality dimensionsas an autonomous quality with a utilitarian perspective and examine the impact on spectators’ perceived risk, price perception, and sustained consumption intentions. Venues for National Basketball Association (NBA) and Major League Baseball (MLB) games that mostly represent indoor and outdoor sporting facilities were chosen, and subjects were spectators who have experience of attending professional team sport events in sport venues. The study employed an online survey for data collection, and a total of 595 samples were utilized for data analyses. The data set was randomly split into two halves for a principal component analysis and a confirmatory factor analysis, respectively. Results of the PCA generated 11 factors for venue quality including seating comfort, facility aesthetics, layout accessibility, safety, cleanliness, seating view, space allocation, facility system, electronic device, parking, and signage. The reliability and validity of the measurement model were also confirmed. In the structural model analyses, venue quality was found to be significantly associated with perceived value, perceived risk, and sustained consumption intentions. The relationships among perceived value, perceived risk, and sustained consumption intentions were also positively significant. The mediating effects of perceived value and perceived risk were found in the relationship between venue quality and sustained consumption intentions. The findings of the current research will contribute to the sport management literature by providing meaningful insights on capturing the essence of sport venue quality, based on an autonomous quality, and how it affects spectators’ price perception, alleviates perceived risk, and leads to sustained consumption intentions.

This research endeavors to provide a comprehensive examination of the preferences exhibitedby the millennial demographic with regard to electric vehicles (EVs) within the context ofSweden. The study encompasses a thorough analysis of various dimensions, includingattitudes, innovation, technology, pricing, performance, and environmental considerations, allof which shape the decision-making process of millennials in adopting EVs. As electricvehicles emerge as a prominent solution for sustainable mobility, comprehending thepreferences of millennials becomes pivotal for steering the trajectory of the automotiveindustry. Employing qualitative methods such as in-depth interviews and meticulous analysis,this study delves into the intricate web of factors that influence millennial consumers in theirchoice to embrace EVs.The outcomes of this research divulge the intricate interplay between the attitudes ofconsumers and the evolving perception of electric vehicles. This exploration offers insightinto factors such as perceived convenience, technological assimilation, and conscientiousnesstowards societal impact. Furthermore, the study unravels the layers of pricing perceptions,elucidating the role of economic considerations and long-term cost-effectiveness in thediscernment of millennials' decision-making processes. Aligned with the environmentallycognizant ethos often attributed to millennials, this research undertakes a comprehensiveinvestigation into the salience of environmental considerations in shaping their preferencesfor EVs. This not only encompasses the reduction of carbon emissions but also extends toencompass the broader sustainability ramifications associated with the adoption of electricvehicles. The insights garnered from this study contribute to a nuanced and thoroughcomprehension of the pivotal role millennials play in steering the transition towards EVs.The findings of this research hold substantial implications for policymakers, manufacturers,and stakeholders in the automotive industry who are vested in aligning their offerings withthe preferences of millennials. Acknowledging the profound impact of consumer attitudes,pricing dynamics, and environmental conscientiousness, this research underscores theindispensable requirement for a comprehensive approach in fostering the adoption of electricvehicles within the millennial demographic in Sweden.

Background: The world is currently experiencing an economic and socio-political crisis causing the global environment to be characterized by increased uncertainty and risk (Carter et al., 2021). After severe years of the COVID-19 pandemic havoc, the world has been presented with yet another setback of the Russian invasion of Ukraine (Assaf et al., 2023) resulting in significant inflation, increasing energy prices, and serious impact causing financial struggles for individuals. Together with an increasing awareness of environmental deterioration and environmentally conscious demanding sustainable products, consumer behaviors are being shaped (Du et al., 2014). Despite the increase in environmental consciousness among the public, a gap exists between an individual’s sustainable consumption intention and behavior becoming particularly apparent during times of uncertainty. To explore how individual sustainable consumption intentions/attitudes and behavior are affected by the current economic and socio-political uncertainty this study seeks to build upon previous research analyzing determining factors to better understand and strengthen sustainable consumption behaviors. Purpose: The purpose of this study is to identify how perceived risk and uncertainty due to economic and socio-political uncertainty affects individuals’ ability to act on the intended consumption behavior, to generate a better understanding of how sustainable consumption behavior can be supported during times of uncertainty. Method: This study is conducted using a qualitative research strategy through an inductive approach following a more positivistic epistemological stance and an internal realism from the ontological viewpoint, where ten semi-structured interviews have been collected. Conclusion: After generating data from our interviews and analyzing the results in connection to relevant studies and theories, different factors have become apparent to affect respondents during uncertainty. The results have shown that among the most determinant factors affecting consumption behavior during times of increasing uncertainty are price, quality, longevity, social norms, time, and energy. The study has thereby also identified factors with a tendency to encourage sustainable consumption behavior during times of uncertainty such as environmental concern and strong personal values and attitudes as well as behavioral motivation originating from altruistic values can enhance individual ability to act on one's intention even during times of uncertainty. These findings identify the need for and the importance of increasing the environmental knowledge and risk perception of how the environment is affected by production and consumption as well as developing personal norms and moral obligations by ascribing an individual responsibility for preventing environmental degradation with the belief that the sustainable consumption actions performed will generate the desired outcomes.