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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Consumer Mobile Shopping Acceptance Predictors and Linkages: A Systematic Review and Weight Analysis

Tamilmani, Kuttimani, Rana, Nripendra P., Dwivedi, Y.K., Kizgin, Hatice 14 April 2020 (has links)
No / Mobile phones have become an integral part of human lives with majority of people using them to access product and services for their day-today needs. However, mobile shopping adoption across the globe is not wide or fast as expected. In addition, the research is very scant in understanding various predictors of consumer adoption towards mobile shopping. The objective of this study is to identify most significant and non-significant predictors of consumer mobile shopping acceptance. Systematic review and weight analysis on 34 mobile shopping studies revealed researchers mostly employed TAM and UTAUT model as theoretical lens. This study found an interesting revelation that extrinsic motivation variables such as social influence and perceived usefulness determine consumer mobile shopping behavioral intention during early stages. However, in later stages intrinsic motivation variables such as satisfaction and trust play crucial role to emerge as best and promising predictor of consumer continuous intention respectively.

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