by Lok Hing-Wah. / "Confidential for a period of 5 years." / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references (leaves 61-62). / ABSTRACT --- p.ii / TABLE OF --- p.iv / LIST OF TABLES --- p.vi / ACKNOWLEDGEMENTS --- p.vii / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Need for Marketing of Legal Services --- p.1 / Chapter II. --- PESIDENTIAL PROPERTY MARKET ANALYSIS --- p.5 / Overview --- p.5 / Change in Family Structure --- p.7 / Purchase Price Vs Rental --- p.8 / Income --- p.10 / Affordability --- p.11 / Conclusion --- p.13 / Chapter III. --- TYPICAL CONVEYANCING PROCESS --- p.14 / First Sale by Property Developers --- p.14 / Subsequent Sale by Individual Owners --- p.19 / Brief Comparison of the 2 Kinds of Conveyancing Process --- p.23 / Chapter IV. --- ESTATE AGENTS AND BANKS AS REFERRAL SOURCES --- p.25 / Important Role of Estate Agents --- p.25 / Vertical Integration Unethical --- p.29 / Important Role of Banks --- p.29 / Conclusion --- p.33 / Chapter V. --- CONSTRAINTS ON MARKETING OF CONVEYANCING SERVICES --- p.34 / Constraints on Product --- p.34 / Constraints on Price --- p.38 / Constraints on Place --- p.40 / Constraints on Promotion --- p.41 / Chapter VI. --- preliminary research on advertising of CONVEYANCING services --- p.44 / Introduction --- p.44 / Research Objective --- p.44 / Methodology --- p.44 / Research Findings --- p.45 / Conclusion --- p.46 / Chapter VII. --- RELATIONSHIP MANAGEMENT --- p.47 / Objective --- p.47 / Managerial Implications --- p.48 / Chapter VIII. --- conclusions and recommendatins --- p.49 / Summary --- p.49 / Limitations of Present Study --- p.51 / Implications for Future Research --- p.51 / Chapter APPENDIX 1 : --- Typical Provisional Contract of Units in an uncompleted residential development --- p.53 / Chapter APPENDIX 2 : --- "Scale Legal Fee for Sale and Purchase Agreement, Assignment and Mortgage" --- p.54 / Chapter APPENDIX 3 : --- Typical provisional Sale and Purchase Agreement for Sale of Property by an Individual Owner --- p.55 / Chapter APPENDIX 4 : --- Table of Stamp Duty --- p.56 / Chapter APPENDIX 5 : --- Solicitors' Practice Promotion Code --- p.57 / Chapter APPENDIX 6 : --- Chinese Advertisement for Conveyancing Services and its English Translation --- p.60 / BIBLIOGRAPHY --- p.61 / FOOTNOTES --- p.63