Unintended effects of corporate social responsibility on corporate reputation when is doing "good" not good for business? /Nunez, Eloy L. January 2007 (has links)
Thesis (Ph.D.)--Lynn University, 2007. / Adviser: John Cipolla. Includes bibliographical references.
Van Gellecum, Yolanda.
(has links) (PDF)
Thesis (M.Soc.Sc.) - University of Queensland, 2003. / Includes bibliography.
No description available.
Mahlatji, L. M.
25 August 2008
The study views a corporate brand as more than just an outward manifestation of an organisation (its name, logo and visual presentation), or as an organising proposition that helps to shape an organisation’s value and culture and guide the organisation’s processes that generate and support value creation (Bickerton, 2001:43). Corporate brands are adored by stakeholders and organisations alike the world over because they provide enormous value to their organisations by differentiating their organisations from competitors, bestowing added value on products and services and contributing to a firm’s margins. According to Balmer (1995:30) the Catholic Church and ancient universities are regarded as representing “the apotheosis of corporate brand management, because, the two institutions have been astute in knowing what, how and when to change whilst preserving their core identity”. The study focused on these “apotheoses” to use as benchmarks for interrogating the approaches to corporate brand management in South Africa. In so doing, the study examines the nature, characteristics, importance and management practices of corporate brands in the South African market by confirming the meaning of corporate brands, the meaning of corporate brand management and the benefits provided by the adoption of a corporate brand strategy. The study also focused on the relationship between corporate brands and product brands; it identified stakeholder saliency and the process of corporate brand management. There were two reasons for undertaking this study. The first was to add to the body of empirical research in the area of corporate brand management, as empirical studies are few and far in between in thi s area, and the second to examine how organisations in South Africa manage their corporate brands. The study therefore involved a twostage process; the first phase was a detailed review of the literature on corporate brands to establish the current body of knowledge on corporate brand management. The second phase consisted of primary research, used to test the output of the literature review. A total of 41 online questionnaires dealing with the subject matter were completed by individuals responsible for the management of corporate brands in various organisations. The study’s findings cannot be generalised to the population of interest, owing to the size of the sample. Nevertheless, the findings confirmed that corporate brand management consists of a parallel process that requires management of a corporate brand internally while ensuring that it is relevant and meets stakeholders’ expectations, thus creating a positive reputation. Some of the findings contradicted the existing literature, for instance: • Although more respondents confirmed that a corporate brand must consist of a name and logo, the related mean score was relatively low (see Chapter 5 section C). • Secondly, contrary to what the literature suggests, based on the responses a corporate brand is not seen as an explicit formal written agreement between an organisation and its key stakeholders (see Chapter 5 section B). • Furthermore, corporate brands were not seen to offer reduced advertising and marketing costs (see Chapter 5 section B). • There was also a definite response to the responsibi l i t y of a chief executive officer (CEO) in terms of managing a corporate brand. The respondents made it clear that the responsibility of managing a corporate brand does not lie with CEO only (Chapter 5 section C). / Mr. H.B. Kruger
The impact of cultural context on corporate web sites a New Zealand and South Korean comparison : a thesis submitted to Auckland University of Technology in fulfilment of the requirements for the degree of Master of Philosophy (MPhil), 2008 /Choi, Mun Ga. January 2008 (has links)
Thesis (MPhil) -- AUT University, 2008. / Includes bibliographical references. Also held in print ( x, 184 leaves ; 30 cm.) in the Archive at the City Campus (T 659.202854678 CHO)
Koleva, Petya Milhaylova
Corporate social responsibility (CSR) is a global phenomenon receiving increased interest from scholars and professionals, resulting in a significant body of literature on and for its use. However, the literature generated around CSR is often criticized for being biased towards the Western countries and their contextual specifications. This study suggests that the contextual dynamics associated with developing countries require careful examination of the phenomenon within the realm of its implementation, especially when executed in a region with strong religious dominance. Using a constructive grounded theory strategy, sixty-three intensive interviews were conducted with directors of for-profit, governmental and non-governmental organisations. Data from secondary sources were utilised as well. The information was rigorously analysed through a systematic process of coding, categorisation and theoretical construction to identify results grounded in respondents’ voice and experience with the phenomenon of investigation. These results indicate that the specification of the Middle Eastern region exerts significant pressure on the CSR activities of the organisations by resulting in the implementation of four distinct approaches to CSR. Largely, organisations are driven by coercive pressures to become involved in CSR, as their forms of CSR activity are used to mitigate contextual dynamics associated with the local environment. As result of these dynamics, stakeholder power obtains different dimensions that translate to community-focused forms of CSR activity. The findings also suggest that contrary to the Western CSR approach closely aligned with traditional corporate practice, the Middle Eastern practice of CSR is largely shaped by religious postulates identified in Islam. That translates to individual level motivations to become involved in CSR that consequently shape organisational behaviour and CSR conduct. This study contributes to expanding the theoretical scope of Western CSR literature, literature on CSR in developing and Middle Eastern countries, as well as in relation to stakeholder theory. Also, the study makes a significant contribution to the practice of CSR in the examined region by identifying potential areas of improvement and development for practitioners.
01 January 1998
No description available.
An Empirical Study the relationship among Service Quality, Price, Corporate Image, and Customer Satisfaction on Power DispatchChou, Wen-liang 01 June 2008 (has links)
Abstract Power electricity is the main energy for steel factory, the service quality on power dispatch to be linked with the whole performance of steel factory, face more serious challenge from the global competition, for managing the competition of inner and outer environment and creating corporate competitive advantages, how to provide higher service quality to reach customer satisfaction, become the key performance index for Power Dispatch Department in the future. This study represents an empirical assessment of service quality and customer satisfaction. The main structure and assessment are based on the PZB conceptual mode of service quality evaluation form ¡§ SERVQUAL ¡¨ and customer satisfaction theory, research objects are the customers of power consumer in steel factory, the study explored the relationship among customer satisfaction, service quality, corporate image, and price. The main conclusions are as follows: 1. Service quality has a positive effect on customer satisfaction; Corporate image and price of service have positive effect on customer satisfaction; The price of service directly influences service quality. 2. There are five dimensions extracted to evaluate the service quality on power dispatch, including reliability, empathy, responsiveness, assurance and safety tangibles. To evaluate the customer satisfaction, there are two out of five dimensions were statistically significant related to customer satisfaction. 3. The impact on customer satisfaction, the corporate image is the most important factor to customer satisfaction, service quality next and price last from this study. 4. This research compares SERVQUAL and SERVPERF evaluating models of service quality, the result is ¡§ SERVPERF ¡¨ has higher explanation ability (42.2%) on customer satisfaction, and empathy is a more important factor than responsiveness , but this is reverse of SERVQUAL. 5. Partial demographic statistics variable have significant differences to service quality, price, Corporate image, and customer satisfaction. Keywords: Service quality, Customer satisfaction, Corporate image
Dickson, Kevin Eugene, Davis-Blake, Alison,
(has links) (PDF)
Thesis (Ph. D.)--University of Texas at Austin, 2003. / Supervisor: Alison Davis-Blake. Vita. Includes bibliographical references. Available also from UMI Company.
Thesis (M.A.) in Communication--University of Maine, 2002. / Includes vita. Includes bibliographical references (leaves 126-137).
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