1 Abstract This study focuses on the collaboration between profit and nonprofit sector in the Czech Republic. The primary objective is to find specific elements in collaboration between nonprofit organizations and profit organizations, and answer the main research questions concerning the relationship characteristics. This study consists basically of two parts. The first one is a theoretical part and focuses on corporate social responsibility, business philanthropy, social marketing, sponsoring and other business activities concerning corporate social responsibility and philanthropy. The goal of the second research part is to decline or accept proposed thesis concerning the cooperation between profit and nonprofit organizations and to answer the main research question about the effectivity of such relationship. The research of this study is based on data retrieved from particular nonprofit organizations, which have received a donation from Ceskoslovenska obchodni banka, a. s., Komercni banka a.s. or T-Mobile CZ a.s. While the collaboration between profit and nonprofit sector is not mapped yet in the Czech Republic, the main sources for my study were international, mainly U.S. theoretical and research studies.

<p> </p><p><strong>Purpose:</strong> The purpose of this thesis is to investigate how SMEs in the Småland region define and communicate their CSR activities towards their stakeholders.</p><p><strong>Background:</strong> Corporate social responsbility is a topic that is widely discussed today. In many cases the CSR agenda has been adopted by many large corporations. However there is a demand from governmental bodies to spread this agenda further to include and engage small-to-medium enterprises (SMEs). The main reason for this approach is due to SMEs being the most frequent type of business in Europe and is often influential in the local communities (Castka, Balzarova, Bamber, Sharp, 2004).</p><p>There is also a demand from stakeholders to receive information about CSR. Research within the field of CSR Communication has mostly been focused on large corporations. Recently, the focus has shifted towards SMEs and  it is still an emerging field.  The research  concerning CSR and CSR communication within the SME context is limited and therefore it is an important area that needs to be addressed.</p><p><strong>Method:</strong> The purpose of this thesis was achieved by using the case study approach. Two companies; Smålandsbygg and Sköna Hem AB were investigated. Four respondents from each company were interviewed and the outcome of the interviews was analyzed together with the frame of reference.</p><p><strong>Conclusions:</strong> According to the findings it is difficult to provide one common definition of CSR that can be applied for the two companies in the study. In general it might be difficult to provide a common definition of CSR in SMEs. According to previous research the way SMEs conduct their business is dependent on the owner and the personalities of the management. Consequently, there can be a variety of ways that SMEs are engaging in CSR or percieve CSR to be.</p><p>There are three different communication strategies when communicating CSR towards the stakeholders. It could be interpreted that both companies applied different communication strategies depending on which stakeholder they were communicating with.</p> / <p> </p><p><strong>Syfte:</strong> Syftet med den här uppsatsen är att undersöka hur små och medelstora företag definierar och kommunicerar deras CSR aktiviteter gentemot sina intressenter.</p><p><strong>Bakgrund:</strong> Företagets sociala ansvarstagande, även kallat CSR, är ett omdiskuterat ämne idag. I många fall har CSR agendan integrerats i de flesta stora företag. Emellertid finns det ett krav från statliga organ att sprida denna agenda vidare och engagera små och medelstora företag. Den främsta anledningen för denna ansats beror på att små och medelstora företag är den mest vanligt förekommande verksamheten i Europa och tenderar att vara inflytelserika i lokalsamhället. (Castka, Balzarova, Bamber, Sharp, 2004).</p><p>Det finns också efterfrågan från olika intressenter att få information om CSR. Forskning inom området CSR kommunikation har mest varit riktad mot större företag. Nyligen, har fokus skiftat till små och medelstora företag och är fortfarande ett område på frammarsch. Forskning inom CSR och CSR kommunikation i små och medelstora företag är begränsat och är ett viktigt område som måste uppmärksammas.</p><p><strong>Metod:</strong> Syftet med den här uppsatsen uppnåddes genom att använda en fallstudie. Två företag; Smålandsbygg och Sköna Hem AB undersöktes. Fyra personer från varje företag blev intervjuade och resultatet från dessa intervjuer analyserades tillsammans med referensramen.</p><p><strong>Slutsats:</strong> Enligt resultaten från studien är det svårt att tillhandahålla en allmän definition när det gäller CSR som kan appliceras i de två företag som var med i studien. Generellt sett kan det vara svårt att ge en allmän definition om CSR i små och medelstora företag överhuvudtaget. Tidigare forskning visar att sättet som små och medelstora företag drivs på, påverkas av ägarna och ledningens personlighet. Följaktligen kan det finnas flera olika variationer om hur små och medelstora företag är engagerade i CSR eller hur de uppfattar CSR konceptet.</p><p>Det finns tre olika kommunikationsstrategier när man vill kommunicera CSR till olika intressenter. De två företagen i studien applicerade olika kommunikationsstrategier beroende på vilken intressent de kommunicerade med.</p>

Företag står idag inför en ökad press att hantera och styra CSR då exempelvis förbättringar inom sociala eller miljömässiga prestationer påverkar företags resultat, och därmed det långsiktiga värdet för aktieägare. Detta måste mätas för att kunna nå organisatoriska mål och för att skapa en förståelse för hur CSR-prestationer är sammanlänkade till olika processer inom företaget.

Purpose: The purpose of this thesis is to investigate how SMEs in the Småland region define and communicate their CSR activities towards their stakeholders. Background: Corporate social responsbility is a topic that is widely discussed today. In many cases the CSR agenda has been adopted by many large corporations. However there is a demand from governmental bodies to spread this agenda further to include and engage small-to-medium enterprises (SMEs). The main reason for this approach is due to SMEs being the most frequent type of business in Europe and is often influential in the local communities (Castka, Balzarova, Bamber, Sharp, 2004). There is also a demand from stakeholders to receive information about CSR. Research within the field of CSR Communication has mostly been focused on large corporations. Recently, the focus has shifted towards SMEs and  it is still an emerging field.  The research  concerning CSR and CSR communication within the SME context is limited and therefore it is an important area that needs to be addressed. Method: The purpose of this thesis was achieved by using the case study approach. Two companies; Smålandsbygg and Sköna Hem AB were investigated. Four respondents from each company were interviewed and the outcome of the interviews was analyzed together with the frame of reference. Conclusions: According to the findings it is difficult to provide one common definition of CSR that can be applied for the two companies in the study. In general it might be difficult to provide a common definition of CSR in SMEs. According to previous research the way SMEs conduct their business is dependent on the owner and the personalities of the management. Consequently, there can be a variety of ways that SMEs are engaging in CSR or percieve CSR to be. There are three different communication strategies when communicating CSR towards the stakeholders. It could be interpreted that both companies applied different communication strategies depending on which stakeholder they were communicating with. / Syfte: Syftet med den här uppsatsen är att undersöka hur små och medelstora företag definierar och kommunicerar deras CSR aktiviteter gentemot sina intressenter. Bakgrund: Företagets sociala ansvarstagande, även kallat CSR, är ett omdiskuterat ämne idag. I många fall har CSR agendan integrerats i de flesta stora företag. Emellertid finns det ett krav från statliga organ att sprida denna agenda vidare och engagera små och medelstora företag. Den främsta anledningen för denna ansats beror på att små och medelstora företag är den mest vanligt förekommande verksamheten i Europa och tenderar att vara inflytelserika i lokalsamhället. (Castka, Balzarova, Bamber, Sharp, 2004). Det finns också efterfrågan från olika intressenter att få information om CSR. Forskning inom området CSR kommunikation har mest varit riktad mot större företag. Nyligen, har fokus skiftat till små och medelstora företag och är fortfarande ett område på frammarsch. Forskning inom CSR och CSR kommunikation i små och medelstora företag är begränsat och är ett viktigt område som måste uppmärksammas. Metod: Syftet med den här uppsatsen uppnåddes genom att använda en fallstudie. Två företag; Smålandsbygg och Sköna Hem AB undersöktes. Fyra personer från varje företag blev intervjuade och resultatet från dessa intervjuer analyserades tillsammans med referensramen. Slutsats: Enligt resultaten från studien är det svårt att tillhandahålla en allmän definition när det gäller CSR som kan appliceras i de två företag som var med i studien. Generellt sett kan det vara svårt att ge en allmän definition om CSR i små och medelstora företag överhuvudtaget. Tidigare forskning visar att sättet som små och medelstora företag drivs på, påverkas av ägarna och ledningens personlighet. Följaktligen kan det finnas flera olika variationer om hur små och medelstora företag är engagerade i CSR eller hur de uppfattar CSR konceptet. Det finns tre olika kommunikationsstrategier när man vill kommunicera CSR till olika intressenter. De två företagen i studien applicerade olika kommunikationsstrategier beroende på vilken intressent de kommunicerade med.

This study is about Corporate Social Responsibility (CSR) strategy, sustainable thinking and practices at the Co-operative. The main focus had been the Food store of Co-op. The practices are assessed to see whether Co-op is doing business activities based on the pillars of ethical code of conduct that they have publically reported. The study builds up by presenting an overview of various businesses that are operating ethically under the title of the Cooperative group. The challenge of Co-op is to be ethical, responsible, and aggressive in delivering value to all the stakeholders namely members and customers. This has to be done for the sustainable competitive advantage and growth of the business. It has been noted that despite being the pioneer in Fair trade products, Co-op food faced problems on customer and employees’ level. There were the cases of employee harassment and unreasonable behaviour of customers in attempting to buy beer and age restricted products. One customer level, they considered Co- op good for daily usage items and expressed their concern product prices, variety and delivery options. The employees had a mix response related to this issue and they mostly responded that Co-op was a better place to shop and had better service. The views of managers and customers coincided on many occasions that reflected the awareness of managers about customers’ behaviour. The audit of suppliers of grocery products had been the concern as it was revealed that Co-op food sourced them from other countries like Spain. Therefore, suppliers’ audit became vital for behaving responsibly and having sustainable business practices that are profitable without risk of accusations. This is vital as Co-op food has branded itself as one of the green retailers in UK. Moreover, there are traces of green washing and green marketing as observed by us in their reports and website. This practice is considerably as Peter Marks himself said that customer trust is the key to success after economic crunch.

Research report, presented to the SBL Unisa, Midrand. / The current and future anticipated changes in the earth’s climate are a concern that has captured business’s and governments’ global attention. Climate change and its potential impacts cannot be ignored as there is ample evidence that global warming is indeed the result of anthropogenic greenhouse gas emissions. The mobile operator in Africa and the Middle East (ME) operates on continents and in parts of the world, predicted by scientists as the most vulnerable to the effects of climate change. The mobile operator in Africa and the Middle East is moreover an emitter of significant amounts of CO2 and this exacerbates the serious environmental climate change problem that humankind faces. This research paper addresses the Corporate Social Responsibility of African and Middle East (ME) mobile operators, and its Carbon Footprint. The main objectives of the research are to identify strategic risks and opportunities and the implications for the mobile operator and to determine its Greenhouse Gas emissions. The performance against targets and plans to reduce GHG emissions are also reviewed. The research is based on the questionnaire of the Carbon Disclosure Project (CDP) initiative. A shortened and modified version of the CDP was designed and emailed to two major mobile telecom operators both operating in Africa and the Middle East. It is postulated that the telecommunications industry is at an inflection point where significant changes must take place in the way energy requirements are managed. This in turn could have a positive effect on reducing its carbon footprint, benefit corporate reputation and at the same time earn “green miles” in the subscriber’s minds. The research reached the main conclusion that the mobile operators’ investigated do not yet have strategies, systems and reporting in place to be counted as “good corporate citizens” concerning their environmental responsibility. The research further concluded that a proactive strategic intent is a necessity to achieve this goal. In short: The Corporate Social Responsibility of African and Middle East mobile operators indeed has a positive effect on its Carbon Footprint.

Research report, presented to the SBL Unisa, Midrand. / The current and future anticipated changes in the earth’s climate are a concern that has captured business’s and governments’ global attention. Climate change and its potential impacts cannot be ignored as there is ample evidence that global warming is indeed the result of anthropogenic greenhouse gas emissions. The mobile operator in Africa and the Middle East (ME) operates on continents and in parts of the world, predicted by scientists as the most vulnerable to the effects of climate change. The mobile operator in Africa and the Middle East is moreover an emitter of significant amounts of CO2 and this exacerbates the serious environmental climate change problem that humankind faces. This research paper addresses the Corporate Social Responsibility of African and Middle East (ME) mobile operators, and its Carbon Footprint. The main objectives of the research are to identify strategic risks and opportunities and the implications for the mobile operator and to determine its Greenhouse Gas emissions. The performance against targets and plans to reduce GHG emissions are also reviewed. The research is based on the questionnaire of the Carbon Disclosure Project (CDP) initiative. A shortened and modified version of the CDP was designed and emailed to two major mobile telecom operators both operating in Africa and the Middle East. It is postulated that the telecommunications industry is at an inflection point where significant changes must take place in the way energy requirements are managed. This in turn could have a positive effect on reducing its carbon footprint, benefit corporate reputation and at the same time earn “green miles” in the subscriber’s minds. The research reached the main conclusion that the mobile operators’ investigated do not yet have strategies, systems and reporting in place to be counted as “good corporate citizens” concerning their environmental responsibility. The research further concluded that a proactive strategic intent is a necessity to achieve this goal. In short: The Corporate Social Responsibility of African and Middle East mobile operators indeed has a positive effect on its Carbon Footprint.

The aim of this thesis is to critically examine and analyze multi-national corporation´s work with corporate social responsibility when it comes to environmental protection and sustainability. This study is therefore a case study, where empirical material about a multinational corporation, the company of Wärtsilä, is studied. These include annual sustainability reports and other official material available, as well as qualitative interviews with eight employees at Wärtsilä. This material is then analyzed through the theoretical framework of Corporate Social Responsibility (e.g., Caroll, 1979) and through the theory of Corporate Citizenship (Mirvis and Googins, 2006). The results show that Wärtsilä has come far when it comes to integrating and improving its product environmental performance, but there appears to be inconsistencies between the information collected from the reports etc. and the information gathered from the interviews. These inconsistencies show that there is a need for further integration of the goals for environmental protection and sustainability, presented in the official material, into all levels and departments of the company.

JTO yra laikoma viena didžiausių ir įtakingiausių tarptautinių organizacijų, todėl dabartinė tarptautinė situacija – spartėjantys globalizacijos procesai, bei tarptautinėje arenoje pradedantis dominuoti verslo sektorius paskatino domėtis bei tyrinėti kaip Jungtinės Tautos veikia besikeičiančioje pasaulio tvarkoje, kur valstybės po truputi praranda savo suverenumą ir iškyla nauji tarptautinės politikos aktoriai bei imama kalbėti apie pasaulinės valdžios idėją. Šio darbo tema: JTO vaidmuo XXI a.: korporatyvinės socialinės atsakomybės skatinimas. Darbo objektu pasirinktos Jungtinės Tautos ir jų naujausias korporatyvinės socialinės atsakomybės skatinimo projektas – Pasaulinio susitarimo iniciatyva. Darbe keliamas tikslas ištirti, JTO vaidmenį tarptautiniuose santykiuose XXI a. per korporatyvinės socialinės atsakomybės skatinimo projektą – Pasaulinį susitarimą. Darbas sudarytas iš keturių skyrių. Pirmasis skirtas supažindinimui su besikeičiančia pasaulio tvarka, kurioje galios samprata po truputi keičiasi ir nuo karinės galios pereina prie ekonominio saugumo. Antrajame skyriuje išsamiai analizuojamos JTO funkcijos bei jų kaita. Trečioji darbo dalis skirta naujausios JTO funkcijos – korporatyvinės socialinės atsakomybės skatinimo analizei. Ketvirtasis skyrius skirtas giliai JTO Pasaulinio susitarimo iniciatyvos analizei, nes šis Jungtinių Tautų projektas – pagrindinė korporatyvinės socialinės atsakomybės skatinimo iniciatyva. Kadangi JTO vaidmuo pasaulyje didėja, o verslo... [toliau žr. visą tekstą] / United Nations is believed to be one of the most powerful international organizations. International situation in XXI century is changing very fast. Globalization has very big impact towards these changes. New international actors such as business sector is gaining bigger and bigger influence towards international policy and states are loosing their suzerainty and world begins to talk about world’s new government whose place can take UN. These processes encouraged to make deeper analysis and discover the role of UN in nowadays changing role. The theme of the work is: The role of UN in XXI century: the encouragement of corporate social responsibility and as the object of the work the UN and their newest project of corporate social responsibility: Global Compact is chosen. The goal of the work is to analyze the role of United Nations in international relations in XXI century thru corporate social responsibility project – Global Compact. The work has four main parts. The goal of the first part is to get to know what the changes of the word order are, where the power is going from military power to economical power. The functions and their changes of UN are analyzed in the second part. The third part is aims for the analysis of the newest UN function – corporate social responsibility. The last part of the work aims for the deep analysis of the Global Compact – new project of the United Nations. The business sector is making bigger and bigger impact to the international relations... [to full text]

McDonald's is an international company that has its fast food restaurants located all over the world, including the Czech Republic. The aim of this thesis is the analysis of socially responsible activities of McDonald's in the Czech Republic. On that basis and on the basis of survey conducted on emploees and customers I will design each step of strategies and recommendations in the area of CSR.