by Kong Chi Ho, Wong Wan Sze. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / PREFACE --- p.iv / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Project Objectives --- p.2 / Chapter II. --- BACKGROUND INFORMATION --- p.3 / US Department Stores --- p.3 / Overseas Expansion --- p.4 / Domestic Market Situation --- p.6 / Retailing in the Asian-Pacific Region --- p.7 / Overseas Expansion of Asian Department Stores --- p.9 / Retailing in Hong Kong --- p.9 / Why is Hong Kong Considered as an Alternative --- p.11 / Chapter III. --- LITERATURE REVIEW --- p.12 / Internationalisation of Retailing --- p.12 / Trends in the Retail Market --- p.15 / Store Preferences and Store Trends --- p.16 / Bibliography --- p.19 / Chapter IV. --- METHODOLOGY --- p.20 / Chapter V. --- RESEARCH FINDINGS --- p.23 / Customer Survey --- p.23 / Interpretation of Findings --- p.34 / Interviews with Department Store Personnel --- p.36 / Chapter VI. --- RECOMMENDATIONS --- p.48 / Selection Criteria --- p.48 / Type of Store --- p.50 / Discount Store --- p.51 / Specialty Department Store --- p.53 / Potential Problems --- p.57 / Chapter VII. --- CONCLUSIONS --- p.59 / APPENDICES --- p.61

Wan Ho-hin. / Summary in Chinese. / Thesis (M.B.A.)--The Chinese University of Hong Kong. / Bibliography: leaves 115-118.

published_or_final_version / Business Administration / Master / Master of Business Administration