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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"draft peers inn bsweden"" "subject:"draft peers inn insweden""

1

Analysing Craft Beer Preferences & Market Segmentation in Västerbotten , Sweden.

ALALI, ALI January 2023 (has links)
Craft beer popularity has grown in recent years, and Swedish craft breweries are increasing to meet consumer needs. Breweries must understand consumer preferences to effectively align their offers in this changing landscape. Therefore, the aim of this study is to investigate the consumer preferences in the Swedish craft beer market, focusing on how various attributes of craft beer influence consumer choices and how the consumer factors and craft beer attributes can segment consumers.
Beer industry
Craft beer
Consumer behaviour
Beer brand preferences
Craft beers in Sweden
Measuring consumer preferences.
Business Administration
Företagsekonomi

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