Creativity places a more and more important role in organizations today. It is even said that creativity is critical for organizations and seen as a key factor in smaller firms. This thesis is investigating the environment through which leaders involved in creative organizations lead creative people and related issues. Thereof the research issue: “Investigating the environment through which leaders involved in creative organizations lead creative people and processes.” I have been inspired by the method Grounded Theory. The thesis is composed by both secondary- and primary data. Two interviews have been conducted with leaders involved in creative organizations. Further, made the leaders experience from the interviews and the theoretical framework it possible to draw some conclusions in understanding leading creative people and processes.

Coworking is a new type of work model that has been developing rapidly during the 21th century. However, no academic research has been conducted on the subject yet. We have, therefore, decided to study the subject in order to evaluate if and how Coworking has an effect on creativity. The problem with this thesis is that creativity is a broad subject that includes several variables. This has led us to study theories within the field of: innovation, motivation, personal traits, and environment in respect to the Creative Process by Sawyer (2006). These theories have laid the foundation of our theoretical framework and are used to study our purpose and answer the research questions. This thesis is built upon data from individual case studies from semi-structured interviewees with coworkers from The Hub in Stockholm, Sweden. These interviews have then been transcribed and categorized by the Content Analysis in accordance with Hancock (1998).  The data has then been analyzed in-depth by using Eisenhardt’s Cross-Case Pattern Analysis (1989) in order to evaluate the relevance and reliability of the data. The results from our analysis are presented in unity with our method and theoretical framework, this part concludes with a reflection over our purpose and suggestions for future areas of research. The main finding from the results is that Coworking has a positive effect on creativity. But, this is mainly due to the mix of people participating in Coworking. The diverse group of coworkers creates at network of knowledge located in an open atmosphere that simplifies the creation of new ideas. We believe that this thesis has contributed to the academic society as it currently is the only academic paper within the area of Coworking.

Made available in DSpace on 2014-12-17T14:20:17Z (GMT). No. of bitstreams: 1 FernandoMRC_DISSERT.pdf: 1539367 bytes, checksum: d697ce545e73d2370f71ffa7ac9295fa (MD5) Previous issue date: 2014-06-06 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior / The creative city can be identified by their cultural quarters, the existence of creative territories or the dynamics of a creative class. Whether we classify a city as creative, we can conceive that as creative environment charge of development of creativity in organizational settings, but also in urban dynamics and public participation itself. The creativity social phenomenon is an important and essential element but it is not the only contributor to the development of the creative environment. From the city of Natal, state of Rio Grande do Norte, we tried to identify and characterize statistically the main creative sectors. Thus, we set off for the application of semi-structured interviews in the three key creative sectors: Research, Architecture and Advertising. Besides, the proposal of a summary table of the analysis of the creative industries in the city of Natal, the research allowed to propose an analysis model of urban environment of a city whose main dimensions are population, cultural resources, networks and public policy / A cidade criativa pode ser identificada pelos seus bairros culturais, pela exist?ncia de territ?rios criativos ou pela din?mica de uma classe criativa. Independentemente de classificarmos uma cidade como criativa, podemos conceber que existe um ambiente criativo respons?vel pelo desenvolvimento da criatividade em ambientes organizacionais, mas tamb?m na pr?pria din?mica urbana e participa??o p?blica. A criatividade fen?meno social ? um elemento relevante e primordial, mas n?o ? o ?nico que contribui para o desenvolvimento do ambiente criativo. A partir da cidade de Natal, no estado do Rio Grande do Norte, procuramos identificar e caracterizar estatisticamente os principais setores criativos. Desse modo, partimos para a aplica??o de entrevistas semiestruturadas nos tr?s principais setores criativos: Pesquisa, Arquitetura e Publicidade. Para al?m, da proposta de um quadro-s?ntese de an?lise dos setores criativos na cidade Natal, a pesquisa permitiu propor um modelo de an?lise do ambiente urbano de uma cidade que tem por principais dimens?es: a popula??o, os recursos culturais, as redes e as pol?ticas p?blicas