Ce travail porte sur l'exploration de la nature de la relation créativité-organisation. Dans les travaux antérieurs portant sur la créativité dans les organisations, nous constatons la dominance de l’approche déterministe, dans le sens où les chercheurs se focalisaient sur l’influence des facteurs organisationnels sur les actions créatives. Dans la présente recherche, nous examinons la relation créativité-organisation avec une mise en exergue de l’influence des actions créatives sur l’organisation. Ainsi, nous soulignons la pertinence de la perspective structurelle de l’étude de la créativité.Afin de générer de la connaissance sur la nature de cette relation, nous l’avons examiné dans le contexte des industries créatives, en particulier celui des agences de communication. La pertinence de ce contexte se justifie par la place centrale de la créativité dans les activités de ces dernières. En adoptant une approche qualitative, nous avons réalisé une étude de cas multiples dans huit agences de communication. Ainsi, nous avons étudié la gestion des projets de création au sein de ces agences.Les résultats de la recherche appuient d’une part les travaux antérieurs plaidant pour l'influence des facteurs de l'environnement du travail sur la créativité. D’autre part, ils montrent que, dans le sens contraire, la créativité influence et change le contexte organisationnel.Ce qui nous porte à croire qu'il faut examiner davantage les mécanismes sous-jacents mobilisés par la créativité menant à introduire des changements organisationnels ainsi que le contexte qui favorise ces mécanismes. / This research aims the exploration the relationship between creativity-organisation in the particular context of creative industries. To do so, we tried to answer the following research question: how do communication agencies manage creation projects since creativity is the hearts of these projects? To address the research question, we conducted a multiple case study on eight communications agencies through a qualitative approach. Previous works on creativity in organizations highlight the influence of organizational factors on the creativity of individuals and workgroups. The current research highlights the enactment role of creative actions on established organizations.The results of this research support earlier works showing the influence of factors of the working environment on individual and workgroup. In addition, the results highlight the influence of creativity on the established organization by generating changes in the existing routines and processes.This leads us to believe that more should be done in examining the underlying mechanisms mobilized by creativity leading to introduce organizational changes and the context that enable these mechanisms to happen.

Diploma work is separated into two parts, one is teoretical and the second is practical. Teoretic part defines and describes topics of motivation, leisure time and older school age. It links and specifies connections between them. The practical part is trying to apply theoretical knowledge about motivation and use it in the real world with older children through creative project. The main source of this project is book from Jonathan Livingston Seagull. The project is trying to use a non-violent way to develop pubescent{\crq}s imagination, creativity and ability of self-realization. It uses dramatic education, creative activity and physical activities to acomplish this goal.

The diploma work is devided into two parts, theoretical and practical one. Theoretical part concerns about defining of terms such as motivation, seniors and leisure time of them, style of their leisure time. It is aimed at trainig of memory with seniors as well. This part takes knowledge from the books and connects these topics. Practical part connects to theoretical one and applies it to use. The topic of project is Handicrafts and profession and through momories tries to motivate to creative activities. Though it there is improvement of memory, creativity, fantasy, flexibility of hand and social contact too.

The work is divided into two parts- theoretical and practical one. Theoretical one defines and describes terms creativity and its development, children at the age of 6 - 11 years, artefiletics, leisure time and wants to clear up context among these terms. The second part is creative project - The World of Indians. The project is inspired by the culture of native american indians. Project includes not only artivities from the filed of artefiletics and makes interconnected complex of activities.