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The effects of creativity level and creativity style on creative productsChang, Chien-hua 18 August 2009 (has links)
Creativity has bee discussed for more than a decades, and there are creativity level and creativity style to explain and perceive creativity. Traditionally, researchers perceived creativity as creativity level, since Kirton (1976) brought out the concept of creativity style, researchers began to pay attention to creativity style. Therefore, in this study, I would like to understand creativity level or creativity style play an important role in affecting creative products. The respondents of this study were the workers in the craft hand made industry in south Taiwan. In the end, I found that creativity style, in deed, does affect creative products.
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