Past research has provided evidence for cultural differences in episodic memory when comparing European American and East Asian samples. However, cultural cognitive neuroscience has become over-dependent on European American vs. East Asian samples, which has left very little research into groups outside of this dichotomy. The aim of this dissertation was to address the need of more diverse samples in cultural cognitive neuroscience and to address the lack of research on Latinx biculturals. In this dissertation I explored how language could serve as a priming method to activate specific cultural systems, how bicultural Latinxs may switch cultural frames through language priming, and how priming of cultural systems affects their perception and recognition memory for certain visual information. The present study was designed to include a specific technique to investigate the potential cross-modal effect of cultural priming through language on visual cognition in bicultural and bilingual Latinxs. Results suggest that language did prime bicultural Latinxs to perform differently in a behavioral task, where images encoded in Spanish were more likely to be identified as incorrect and images encoded in English were more likely to be identified as correct. Additionally, we found that Cultural Blendedness directly predicted recognition accuracy, where higher identification led to more incorrect answers, and lower identification led to more correct answers. Implications, limitations, and areas of future study are discussed.