Nowadays, an enterprise is facing more and more pressure, which leads to its concentration on creation or keeping the shareholder value. However, the disadvantage of traditional financial statements makes an enterprise unable to communicate in a effective way to let investors fully understand the real value of an enterprise. The purposes of reducing the distortion of GAAP accounting system, converting the accounting value into economic value, and becoming the investors¡¦ evaluation index are the attentions of this article in the study based on the EVA¡]Economics Value Added¡^foundation. This research is attempting to understand the real economic status hidden under the volatility of an enterprise value. Making the related research on evaluating the MVA on external managing effects, judging the company value according to current EVA (which is so-called COV ) and predicting the FGV with the growth of a company, is to find out the factors forming the trace of volatility itself. The actual evidence tells that the electronics categorized stocks are in the status of positive relation instead of negative relation. It just shows the transition from PC to communication network, the eventual phenomena of pricking the bubbles of net work in the field of electronic industry, the transfer of overall market trend, and the market performance of losing the favors of investors in non-electronics industry. As for FGV and MVA, it shows the positive relation between different categorized stocks, and it also outstands the situation of inflation and deflation in Taiwan stock market. In the analysis of the research mentioned above, we identify the value volatility traces of an enterprise. As for the key factor which effects the volatility, this research is attempting to explain the key influence on the value volatility of COV, FGV and MVA from the view points on the aspects of macroeconomic, industry information, market static data. The outcome of actual evidence also reveals that explaining capability on COV, FGV, and MVA from the views on macroeconomic aspect can truly reflect the situation of the volatility, and can be very helpful to realize the change trend of an enterprise.

Computer industry is one of the most outstanding paradigms of value growth in the twentieth century. And Taiwan¡¦s computer-related industry has also developed since the early beginning of the twentieth century. Since 1980, the electronics industry in Taiwan has taken only twenty years or so to be the main competence advantage, which creates the highest value of output. Seeing the module characteristic of Taiwan¡¦s electronics industry, and the awareness of the entrepreneur network, this study hopes to combine the two concepts to have a clear understanding of the phenomenon about how the electronics industry rose rapidly in Taiwan, and also hopes to figure out the business performance of each leading firm in the most important five component areas in Taiwan¡¦s electronics industry. This study has chosen current operating value (COV) to be the main concept, which was advocated by G. Bennett Stewart (1990). And through the study of each company¡¦s free cash flows, this study then further examines the relationships among the free cash flows (FCF), the company¡¦s current operating value (COV) and market value (MV). That is, this thesis is to study whether a firm makes proper use of its cash flows will help bring positive market values to itself, and to see the range of the market value added (MVA) it will bring to the firm. This study has used the dimensions mentioned above. Based on the references, the sample firms are those with a long history or the leading companies in the areas of the top five components in Taiwan¡¦s electronics industry. And all the finance-related information of the sample firms is derived from the TEJ Database with a period of from 1991 to 2006. The variables then are calculated, and the hypotheses are defined and testified. At last, statistics is used to analyze the data of the outcomes. The study shows that if we examine a firm¡¦s performance by way of the free cash flows, the more stable business performance the sample firms has, the more the firm¡¦s current operating value at the t period can anticipate the firm¡¦s market value at the t+1 period. Besides, for those component firms with a higher accumulated operating cash flows than accumulated investment cash flows, their current operating value can create more added market values. Based on the two results, a firm¡¦s conduction of free cash flows will have a direct influence on the firm¡¦s stability of business performance, and those firms with more stable performance will create positive added market values.

S. David Young and F. O¡¦Byren (2000) divided the economic value added (EVA) into two parts, current operating value (COV) and future growth value (FGV). From financial markets, it was found out that the fluctuations of stock prices of businesses were mainly based on the expectation of the investors to the operation performance and future growth of the businesses. Hence, the businesses can create higher market value only their substantial growth rate exceeds expected growth rate from the market. This study adopts O¡¦Byren¡¦s theory (2000) to do the empirical case study of IC design industry in Taiwan. Firstly, the relationship between future growth value of business and their long term equity input rate (LTEI/IC), net operating profit after tax (NOPAT(G)%), Gross Profit/OE were examined. Secondly, by paradigm empirical case study, this study tries to find out the relationship between the factors that affect future growth value of business and the innovation strategy. Thirdly, this study tries to figure out recommendations for the business to enhance its future growth value. This study finds out the factors that affect the future growth value (FGV), in stock market, of business of IC design industry in Taiwan. The investors focus on NOPAT(G)% for on-growing businesses; they focus on continuous growth of Gross Profit/OE for expanding businesses; and they focus on higher expectation of investment performance from LTEI/IC for mature business sectors. In addition, the results of this empirical study of investors¡¦ expectation on the growth of MediaTek Inc. are as follows: 1. Its Gross Profit/OE and NOPAT(G)% are obviously superior to the other sample business sectors. 2. There is positive correlation between Gross Profit/OE and NOPAT(G)% for killer applications (high market-share products) resulted from applying disruptive innovation strategy. In conclusion, this study provides some recommendations for the businesses pursuing incremental growth or constant growth, as below: 1. Competition strategy decision: To take the innovation strategy in accordance with the performance and specification of the products, target customers and business models. 2. Effective cost control: Continuous improvements by innovative concepts and managements to reduce the costs in marketing, R&D, management, risk from material acquiring, yield rate and operation costs, etc. 3. Profit maximization: It is the key for business success and profit to apply correct innovation strategy as well as effective cost management.

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