This study is based on the learning theory, focus on TV shopping company¡¦s customer service representatives, it purposes to discuss the influence of individual feature variables to e-learning website usage opinions, and explores the correlation between e-learning website usage opinions and the learning effect. The conclusions of this study are presented as follows: 1.E-learning still can not take place function of the traditional training, but it¡¦s still very possible. 2.The strengths of E-learning are the flexibility of learning time and the control of self-learning schedule. 3.The e-learning needs of sales teams are much more than the administration staffs. 4.The level of student participate is higher, the evaluation of E-learning¡¦s effect is more valuable. 5.There is no significant correlation between e-learning effect and performance in this study. The conclusions above are significant to the human resource management in the following aspects. 1.E-learning is suitable to knowledge intensive industry, it provides more flexible learning styles to self-motivated employees. 2.Effects of training courses are still non-replaceable, the purpose of promoting the e-learning should be providing more channels of learning to improve employee¡¦s professional knowledge and the level of working skill. 3.During the e-learning promotion process, company should build the performance indicators for a suitable evaluation of learning effects.