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Analytical CRM developing and maintaining profitable customer relationships in non-contractual settings /Wübben, Markus. January 2009 (has links)
Dissertation, Technishce Universität München, 2008. / Includes bibliographical references.
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Understanding customer relationship management from managers' and customers' perspective : exploring the implications of CRM fit, market orientation, and market knowledge competence /Bang, Jounghae. January 2005 (has links)
Thesis (Ph. D.)--University of Rhode Island, 2005. / Typescript. Includes bibliographical references (leaves 150-165).
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