<p>Rad istražuje hotela, kao promenjivu kategoriju, tako da<br />analizira procese i zakonitosti nastanka i razvoja različitih<br />tipova hotela. Kroz proces istraživanja različitih hotela,<br />spoznaju se ne samo materijalne potrebe, već duhovne<br />potrebe korisnika hotela u određenom prostoru i vremenu.<br />Istraživanje sprovedeno na ovaj način stavlja dizajn u<br />rečaciju sa strategijom hotela I involvira samog korisnika i<br />njegove potrebe u oblast dizajna.</p> / <p>The thesis approaches hotels as a variable in order to analyze<br />the mechanisms and processes of creation of different types<br />of hotelsThe research gives us an insight not only into the<br />materialistic, but also spiritual needs of didderent clients in a<br />given time and space. The sutvey conducted in this way puts<br />the design into correlation with the hotel strategy and<br />includes the very client and their needs in the area of design.</p>

Magistro baigiamajame darbe išanalizuotas miesto vaistinių klientų požiūris į vaistinių teikiamų paslaugų kokybę, prieinamumą, saugumą, informacijos gavimą, bendravimą su personalu, fizinę aplinką. Iškeltos klientų pasitenkinimo vaistinių veikla problemos ir palyginta su Vokietija bei pasiūlyti jų sprendimo būdai, pritaikant gerą Vokietijos patyrimą. Pirmoje darbo dalyje atlikta literatūros apžvalga apie poreikius, poreikių teorijas, lūkesčius dėl vaistinėse teikiamų paslaugų, sąlygas ir galimybes patenkinti klientų poreikius Vokietijoje ir Lietuvoje. Antroje dalyje pateikiama tyrimo metodika. Trečioje dalyje pateikiama atlikto klientų pasitenkinimo tyrimo duomenų analizė ir vertinimas. / In master’s thesis analyzed cities pharmacy customer approach to pharmacy services quality, accessibility, security, access for information, communication with staff, physical environment. Raised customers satisfaction issues and activities in pharmacies, compared with Germany and proposed solutions, using a good experience of Germany. In the first part of the work carried out literature review of the needs, needs theory, the expectations for pharmacy services, conditions and opportunities to fulfil the needs of customers in Germany and Lithuania. In the second part tendered research methodology. The third part presents a customer satisfaction research conducted data analysis and evaluation.

The goal of my diploma theses is to use the questionnaire research to analyse the Hotel Kaskády guests' satifisfaction with the services provided. This work is trying to focus on psychology of satisfying customers' needs and the uniqueness of each guest's personality. The other goal is to improve the questionnaire form used for the hotel research and come out with the ideas how to make it more simple for the guests and more practical and valuable according to the results the questionnaire brings.