This thesis focuses on the implementation of Industry 4.0 in medical technical industry (med tech). The aim of the thesis is to get a sufficient evaluation on the Industry 4.0 implementation in a German medical technology enterprise, and also to find suggestions for improving the implementation. Two main research questions are studied in this thesis: “What is the maturity level of Industry 4.0 in a German med tech enterprise with comparison to automotive enterprises?” and “How to overcome barriers and improve the Industry 4.0 level in the med tech enterprise?” The thesis uses qualitative analysis with case study as the main research method. Automotive industry is used as reference and supporting the comparative case study. A historical review and a survey with open and closed questions are used for the data collection and analysis. Compared with automotive enterprises, the med tech enterprise is limited in the aspect of smart factory/production with Industry 4.0 implementation by various special regulations, but nevertheless there is much space and potential to develop Industry 4.0 in other aspects like smart business, smart product, and smart customers, as well as some new business modes.

The thesis deals with the proposition of marketing strategy for the Internet shop www.babylonshop.cz. Based on theoretical assumptions and analysis of the conditions the firm stands at present, marketing strategy was designed. It should guarantee realization of the larger number of orders. In the practical part analyses are put together and evaluated. Afterwards the suggestions and recommendations are offered. They should secure the increase of sales and regular clients.

Master thesis deals with quality evaluation customers of Heineken Česká republika, a. s. using the theory of fuzzy logic as an advanced decision-making method, which will be further practically applied within the design of the solution. Based on the selected parameters, a model will be developed to optimize the value of the company's customers, on the basis of which the company may also decide whether to cooperate with the customer or it is more advantageous for them to terminate this cooperation. The work itself is supported by Microsoft Excel and MATLAB.

This thesis is focused on the analysis and subsequently the proposal of marketing mix of a company which provides accommodation, catering and hospitality services. The theoretical part deals with the definition of basic concepts in the field of marketing and in particular with the field of price, point of sale, product and promotion. The analytical part of the thesis is focused on the assessment of the external and internal environment of the chosen company and the mix elements analysis as they are currently set. On the basis of the identified state, such conclusions and suggestions will be drawn, which will lead towards improved management and strengthening the company’s position in the given market during the following years.

The purpose of this master´s thesis is to process the manual for realization of internet auction focused in the car market – MotorHit.cz. It includes market and competition analysis and also analysis of general and professional (business) surrounding. The entire proposal of project solving was made from the obtained data and realized analyses.

Master thesis deals with the evaluation of the quality of customers of the company ALVAO, s.r.o., using fuzzy logic. MS Excel and MATLAB programs were used for this evaluation, in which models will be created and programmed. The introductory part of the work is devoted to the theoretical background, which is necessary for understanding the whole issue. The second part of the work presents the company ALVAO, s. r. o.. In the design, main, part of the work are processed fuzzy models and a demonstration of the evaluation of real customers of the company.

This master thesis deals with the evaluation of SAP customer quality using fuzzy logic theory and its application. The core of the work is to create models in the MATLAB and Microsoft Excel development environment. Also to use it to create and compare ratings of several customers with different parameters. Using the results, the company can determine the following procedure to solve customer’s problems.

The diploma thesis focuses on the strategic development of the brand of the selected winery Znovín Znojmo. The work is divided into three parts. The theoretical part defines the market, customers, competitors, brand, brand identity and communication mix. The second part of the work is the analytical part, which aims to evaluate the current situation of the company and determine possible steps to develop the brand. The last part of the diploma thesis is a recommendation based on knowledge gained from the first parts for the strategic development of the brand.

Master´s thesis analyzes logistic services in business chain, describes theoretical accesses to services optimalization and propose services problem solving, concretely goods distribution.

Master thesis concerns analysis of actual state of the company NEXX s.r.o. in the field of communication and its impact on company and customers. The theoretical part is focused on the latest knowledge on the issues, current trends and explanation of basic concepts. The practical part presents evaluation of the actual state of the company and proposes a new communication strategy.