This diploma thesis serves as a basis for a changes in the marketing mix for company BTR Group Ltd., which focuses on the distribution of handmade cymbals from Turkey. Results of this diploma thesis are suggestions and recommendations for changes in the marketing mix based on analyzes and observations. I believe that my ideas and insights will lead company to acquire a new customers, strengthen market posiotion a business succes.

The purpose of this study is to provide a historiographical and musical analysis examining the jazz ride cymbal pattern, from its inception on woodblock, small accessory cymbals, hand cymbal mechanisms and brushes through what becomes known as the modern-day ride cymbal pattern. This research examines a wide array of drummers and bandleaders, with the objective of identifying the earliest recordings of this important addition to jazz drumming, and popular music history while analyzing the ride cymbal pattern's evolution through definitive recordings. The study begins with the earliest known recordings that clearly display the pattern as it is played on any of the instruments mentioned above. The research concludes with the jam sessions of the early 1940s at Minton's Playhouse, where the pioneer of bebop drumming, Kenny Clarke, experimented with altering the pattern. At this point, the pattern reach its final level of maturity and has since experienced no subsequent major modification. The historical and geographical analysis uses relevant literature from the field of jazz history in order to interpret and evaluate the impact of the the overall trajectory of the music and players. By surveying newspaper and magazine articles, archival interviews, and photographic sources, combined with audio and film analysis, it is clear that drummers navigated a path to the maturation of the pattern.

This thesis deals with ancient string and percussion instruments with additional focus on a hydraulic organ, an instrument that is difficult to categorize. The first part of the thesis is a follow-up to the bachelor thesis Wind Instruments of Ancient Greece and Rome, which is devoted to wind instruments, and deals with the classification, description and evolution of the instruments of the other two instrumental groups. This is illustrated on the background of literary, archaeological and iconographic sources, especially on the vase painting. Vase painting well demonstrates the shape, evolution and regional occurrence of these instruments. In the second part of this thesis the Attic and southern Italy vase paintings will be used to compare musical culture in both of these areas. In Attic music scenes the chronological evolution of depicted instruments is examined, while in southern Italian scenes we will concentrate on the differences of depicted instruments in the regions of Campania, Lucania, Sicily, Paestum and Apulia. Finally, the Attic musical instruments are compared with the instruments of southern Italy. The results of the analyses will be entered into graphs. Keywords: ancient music, strings instruments, percussion instruments, Greece, Southern Italy, Campania, Lucania, Apulia, Sicily,...