This thesis is concerned with the media image of Czech and British press regulation, with a focus on daily newspapers. The theoretical part deals with selected normative requirements for media, the concept of public interest, the legislative framework of the press operation in the Czech Republic and the United Kingdom, self-regulation mechanisms of the British press, and, last but not least, ethical norms and professional practice that comes with the occupation of a journalist. The thesis also presents the main representatives and the basis of critical discourse analysis, the selected procedures of which are then used in the follow-up study of media content. The analytical part focuses on the discourse of selected Czech and British daily newspapers and examines it in the context of two events associated with state intervention into media regulation. Inthe case of the Czech Republic it is the approval of Law no. 52/2009, titled by the media as "muzzle law", in the case of the United Kingdom we are concerned with the exposal of illegal methods for obtaining information by News of the World, a British weekly. Both of these events led to significant media response, among other reasons because they were closely tied with the issue of media regulation, respectively press regulation. Using the tools of...

The diploma thesis Styles of written journalism explores news styles, analytical formations and stylishly mixed these ones. It explores verbal and ideographical devices, used in the Czech present dailies MFD, Lidové noviny and Právo. The work is based on an analysis of linguistic material, accumulated in the time between August 2010 - August 2011. The Attention is aimed at mainly lexical devices. The diploma thesis evaluates their function in the journalistic text and similarities and differences in jounarist´s work with them in various formations in journalistic style. The Interest focuses on the structure of present Czech dailies and the diploma thesis tries to capture their profile. Furthermore, it deals with the headlines, their types and functions in the text. It the introduction there is an explanation of the terminology in the the diploma thesis. Also a brief history of news service is given.

The main objective of the thesis is to analyse the role of selected Czech dailies and online news servers during the assertion of negative political campaigns before Czech parliamentary elections in 2013. The research led to answering the question, how were the newspapers, in comparison to the servers, concerned with the transfer of negative contents performed by Czech political subjects during the period of election campaigning. As the source of analysed data, the thesis used dailies Mlada fronta Dnes and Pravo and online news servers Aktualne.cz and iHNed.cz. The thesis observed a share of negative evaluative remarks in the news content dealing with the topic of Czech political campaign which was concerned with the negative campaigning of Czech political parties, as well as the way in which was this topic commented by the selected media. Crucial part of the thesis is a comparison of the parliamentary elections of 2013 with the preceding elections of 2006 and 2010. The aim was to show how the elections of 2013 fit in a trend of utilisation of negative political communication in Czech setting and how has changed the media coverage of the phenomenon during the observed years. From the thesis emerges the result that the dailies covered negative political assertions much more often than the online...