The main goal of this research was to explore the use of benchmarking in the dairy industry. This includes descriptions of the various sectors in North America where benchmarking has been used successfully on a continuous basis or in research. Benchmarking methods that are currently used in the Quebec dairy industry are examined. An improvement to such methods is proposed through the use of visualization, coupled with interactivity, and with a focus on adaptability and usage. The advantages of such an interactive tool are discussed in light of on-farm decision-making, and a further use of visual slider applications is described to help with parameters of known economic importance.

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