This study explains the development of DALLAS magazine from its beginnings and changes in sixty-three years in content and format, departments, staff, and editorial policy. The study shows how DALLAS developed, reflecting the history of the City of Dallas' economic and business growth, and the Chamber of Commerce viewpoints since 1922. Concluding, the study reveals that the magazine projected the Dallas Chamber's viewpoints, that the magazine reported only positive images of the City of Dallas and its economy, that the magazine chronicled the changes in journalistic writing and graphic arts technology, that the magazine's audience remained the business leaders of the community, and that staff members progressively became better qualified for their positions.

Dallas is a unique city whose history has been overshadowed by its elite. The War on Poverty in Dallas, Texas, has been largely overlooked in the historical collective. This thesis examines the War on Poverty, more specifically, Community Action Programs (Dallas County Community Action Committee) and its origin and decline. It also exams race within the federal program and the push for federal funding among the African American and Mexican American communities. The thesis concludes with findings of the politicization of the Mexican American community and the struggle with African Americans for political equality.