The aim of this essay is to map, categorize and analyze ghost walks in Swedenduring year 2018-2020. The ghost walks that has been chosen are arranged bycompanies that specializes in ghost walks alone and companies where ghostwalks are one of the products that are offered. To answer the studys purpose andquestions a quantitative method has been used. A chart have been created tocategorize the various ghost walks in Sweden with variables as: Name, year,theme, authenticity and nuance along with three maps. The maps and the chartare the basis of this study created to answer the questions about the diffusion ofghost walks in Sweden, what nuances they have according to Stones (2006) Adark tourism spectrum and the authenticity of the Swedish ghost walks. Theresult is divided into three parts where the questions are answered with the helpof the maps and the chart created for this study. The result of this study revealsthat ghost walks are a relatively wide spread phenomenon in Sweden. 41 ghostwalks were found during this study from the very north of Sweden to the south.At the same time as there are ghost walks in Sweden 70% of them are forentertainment purposes only. This also means that they are on the very brightestpart of the spectrum. 30% were considered to be on the darker part of thespectrum. Along with the mapping and categorizing of the ghost walks togetherwith their nuances the authenticity of the walks were also mapped andcategorized. Based on the results from this study it is clear that ghost walks existin many forms all around Sweden. It is not based on any template which makesthem all unique in their own way. The location of the ghost walk can determinethe theme, but it can just as well not be. This creates a fascinating dark touristphenomenon that can vary in nuances, locations, authenticity and theme.

This study examines the emotional experiences of 152 respondents visiting ‘light’, ‘lighter’, and ‘lightest’ dark tourism sites and the relationship those experiences have with positive word-of-mouth. Therefore, the theoretical contribution of this study fills in the research gap by focusing on the destinations on the ‘lighter’ periphery of Stone’s Dark Tourism Spectrum. The ‘lighter’ destinations which are more commercialized, education- or entertainment-based in nature. In contrast to the destinations on the ‘darker’ periphery of the Dark Tourism Spectrum which are commemorative and where death and tragedy actually occurred. Our results suggest that tourists experience a broad range of both positive and negative emotions when visiting these destinations. Specifically, emotions like Interest, Positive Surprise, Disgust, and Negative Surprise have been found to have a positive relationship with Positive Word-of-Mouth. The results also suggest the practical contribution of this study and confirm that the suppliers of ‘lighter’ destinations are properly managing the dark tourism sites which results in their visitors to spread positive word-of-mouth.