In economically turbulent times, Business Intelligence (BI) is increasingly being used to mitigate risk and increase certainty. The evolution of BI from a series of technologies to a platform for supporting strategies is analyzed in this thesis. The concentration is on how BI can streamline manufacturing, quality assurance, marketing and customer service are evaluated, as are the potential payoffs of increasing the level of insight an organization has. The thesis also includes analysis of how the more complex value chain processes including build-to-order, configure-to-order and quote-to-order can be made more efficient and profitable through the inclusion of BI and its associated analytics and technologies. The inclusion of the Delphi research technique makes this paper unique and strong in its content as well. The role of BI has shifted from being used in specific functional areas of an organization to being strategic in scope. The intent of this thesis is to evaluate its contributions to the customer-facing processes that are the most complex and most challenging to sustain, making BI an indispensible platform for their successful execution on the base of theories and practical experience of the BI experts.