The major objective of this thesis is to perform a real data mining task of classifying term deposit accounts holders. For this task an anonymous bank customers with low funds position data are used. In correspondence with CRISP-DM methodology the work is guided through these steps: business understanding, data understanding, data preparation, modeling, evaluation and deployment. The RapidMiner application is used for modeling. Methods and procedures used in actual task are described in theoretical part. Basic concepts of data mining with special respect to CRM segment was introduced as well as CRISP-DM methodology and technics suitable for this task. A difference in proportions of long term accounts holders and non-holders enforced data set had to be balanced in favour of holders. At the final stage, there are twelve models built. According to chosen criterias (area under curve and f-measure) two best models (logistic regression and bayes network) were elected. In the last stage of data mining process a possible real-world utilisation is mentioned. The task is developed only in form of recommendations, because it can't be applied to the real situation.

Yes / We compare the performance of logistic regression with several alternative machine learning methods to estimate the risk of death for patients following an emergency admission to hospital based on the patients’ first blood test results and physiological measurements using an external validation approach. We trained and tested each model using data from one hospital (n=24696) and compared the performance of these models in data from another hospital (n=13477). We used two performance measures – the calibration slope and area under the curve (AUC). The logistic model performed reasonably well – calibration slope 0.90, AUC 0.847 compared to the other machine learning methods. Given the complexity of choosing tuning parameters of these methods, the performance of logistic regression with transformations for in-hospital mortality prediction was competitive with the best performing alternative machine learning methods with no evidence of overfitting. / Health Foundation; National Institute for Health Research (NIHR) Yorkshire and Humberside Patient Safety Translational Research Centre (NIHR YHPSTRC)