This study utilized Strong's (1963) theory of counseling as a social influence process to investigate the effect of therapist's training, experience, and similarity on hearingimpaired subjects' perceptions of the therapist's expertness, attractiveness, and trustworthiness and their willingness to see the therapist. Increasing levels of therapists' training and work experience was hypothesized to increase subjects' perception of expertness and their willingness to see the therapist. Increasing levels of therapists' similarity to the client was hypothesized to increase subjects' perceptions of expertness, attractiveness, and trustworthiness and their willingness to see the therapist. Subjects' ratings of the therapist were hypothesized to change when therapists with different levels of similarity were seen in different orders of presentation.