Submitted by Daniel Rodrigues Silvério (daniel.r.silverio@gmail.com) on 2017-02-27T22:41:18Z No. of bitstreams: 1 Dissertação.DanielSilvério.pdf: 7665820 bytes, checksum: 0abbd7431b3b0c0d574f5e462159fbf2 (MD5) / Rejected by Renata de Souza Nascimento (renata.souza@fgv.br), reason: Daniel, Para que possamos aceitar seu trabalho, deverá realizar os seguintes ajustes de acordo com as normas da ABNT: Primeiramente, só deve postar o trabalho após o recebimento da ficha catalográfica. - Retirar a acentuação do nome Getúlio. - Na contra capa, o campo de conhecimento é a sua área (Finanças) - Na folha de assinaturas, o local onde consta Data __/__/__ e Banca Examinadora, deve estar alinhado ao restante do texto. - Incluir a numeração desde a primeira página da Introdução. Em seguida, deverá submeter novamente o arquivo. Lembrando que deve aguardar a ficha catalográfica (passo 1 do e-mail) Att on 2017-03-02T19:34:25Z (GMT) / Submitted by Daniel Rodrigues Silvério (daniel.r.silverio@gmail.com) on 2017-03-08T01:42:40Z No. of bitstreams: 1 Dissertação.DanielSilvério.pdf: 7673411 bytes, checksum: cbb402d99b9318b467611a29c423e051 (MD5) / Approved for entry into archive by Renata de Souza Nascimento (renata.souza@fgv.br) on 2017-03-08T23:09:14Z (GMT) No. of bitstreams: 1 Dissertação.DanielSilvério.pdf: 7673411 bytes, checksum: cbb402d99b9318b467611a29c423e051 (MD5) / Made available in DSpace on 2017-03-09T12:42:55Z (GMT). No. of bitstreams: 1 Dissertação.DanielSilvério.pdf: 7673411 bytes, checksum: cbb402d99b9318b467611a29c423e051 (MD5) Previous issue date: 2017-01-26 / Several behaviors not foreseen in the neoclassical microeconomic model are known and studied by the academy. In this dissertation, we tried to quantify effects of nonstandard decision making, especially peer effects, in the users of the Bike Race software. Two experiments were set up in the software and control and treatment groups were established. The results obtained allow us to conclude that Bike Race users have nonstandard decision making behaviors and their decisions are potentially affected by social factors. One of the experiments showed that the higher the quantity of Facebook friends, the greater the level of users’ affectation. / Diversos comportamentos não previstos no modelo microeconômico neoclássico são conhecidos e estudados pela academia. Nesta dissertação, procurou-se quantificar efeitos de nonstandard decision making, em especial peer effects, nos usuários do aplicativo Bike Race. Dois experimentos foram configurados no aplicativo e grupos de controle e tratamento foram estabelecidos. Os resultados obtidos permitem concluir que usuários do Bike Race apresentam comportamentos de nonstandard decision making e potencialmente tem suas decisões afetadas por fatores sociais. Um dos experimentos evidenciou que, quanto maior a rede de amigos no Facebook, maior o nível de afetação dos usuários.

The U.S. market for geospatial services totaled US $2.2 billion in 2010, representing 50% of the global market. Data-processing firms subcontract labor-intensive portions of data services to offshore providers in South and East Asia and Eastern Europe. In general, half of all offshore contracts fail within the first 5 years because one or more parties consider the relationship unsuccessful. Despite the high failure rates, no study has examined the offshore vendor selection process in the geospatial industry. The purpose of this study was to determine the list of key offshore vendor selection criteria and the efficacy of the analytic hierarchy process (AHP) for ranking the criteria that North American geospatial companies consider in the offshore vendor selection process. After the selection of the initial list of factors from the literature and their validation in a pilot study, a final survey instrument was developed and administered to 15 subject matter experts (SMEs) in North America. The SMEs expressed their preferences for one criterion over another by pairwise comparisons, which served as input to the AHP procedure. The results showed that the quality of deliverables was the top ranked (out of 26) factors, instead of the price, which ranked third. Similarly, SMEs considered social and environmental consciousness on the vendor side as irrelevant. More importantly, the findings indicated that the structured AHP process provides a useful and effective methodology whose application may considerably improve the quality of the overall vendor selection process. Last, improved and stabilized business relationships leading to predictable budgets might catalyze social change, supporting stable employment. Consumers could benefit from derivative improvements in product quality and pricing.