Background:Nordicfeel is an E-commerce company based in Vaxjo. Nordicfeel has recently approved theimplementation of a new checkout-system called “Ingrid”. The SaaS-application Ingrid is adelivery options module applied to a company’s checkout page. This module enablescompanies to customize available delivery options for the consumers based on rules andparameters associated with the consumer’s order, which the company presents. The objectivewith the implementation is to increase the net freight revenue without reducing the existingconversion rate.Purpose:The purpose of this study is to investigate how the implementation of Ingrid can increaseNordicfeel’s net freight revenue by improving the offering of delivery options. Furthermorethe purpose is to analyze whether the conversion rate of the customers is influenced by thenumber of available delivery options and by limitations in the delivery information. Finalobjective is to identify Nordicfeel’s balance between a high net freight revenue and and ahigh conversion rate between the consumers.Method:The study consists of a case study of Nordicfeel, grounded in both a qualitative andquantitative approach. The analysis method is based upon comparing expected patterns withexisting patterns. Existing patterns are gathered through interviews, focus groups and datacollection from Nordicfeel, to then analyze and identify an expected pattern.Results:The study confirms that limitations in delivery information and delivery options offered toconsumers will not significantly affect Nordicfeel’s conversion rate. By prioritizing profitabledelivery options and through small adjustments to freight prices and delivery times,Nordicfeel can increase their freight net revenue and maintain a stable conversion rate.Keywords: Checkout- System, Conversion rate, Delivery information, Delivery options,Freight Net, INGRID, Saas-Application

This thesis deals with the necessary supplies in terms of municipalities with extended powers. Specifically, it focuses on the creation and application of the requirements for necessary supplies. The thesis is divided into a theoretical part and a practical one. The theoretical part of the thesis discusses the economic measures for crisis situations in general; it discusses the entities that deal with necessary supplies. The main role among these entities is played by the Administration of State Material Reserves. One of the objectives of the thesis is to map these entities. Another objective of the thesis is devoted to the analysis and evaluation of the creation and application of the requirements for necessary supplies in the preparation for dealing with crisis situations. This second objective is fulfilled in both the theoretical and practical parts. The practical part was carried out in the form of a questionnaire survey. The questionnaires were sent to the crisis entities of municipalities with extended powers in the South Bohemian Region and the Vysočina Region to enable comparison. These two regions are similar both in size and the number of municipalities with extended powers. These questionnaires helped to confirm the assumed hypothesis that municipalities with extended powers effectively create and apply the requirements for necessary supplies.