Emerging environmental designs have reacted toward a new environmental scope and agenda to provide a better understanding of functionality and sustainability. Biomimicry is a recent environmental approach that mimics nature for improving processes and structures design. This has important consequences for urban development and planning. The most relevant for us is that these new structures help us to breakdown the false dichotomy between landscape and architecture and therefore are ideal to integrate urban planning and to rethink environmental standards within ongoing development. The main objective of this study is to determine the feasibility of building a peripheral district in Manaus using biomimicry designed lodges. Our main interest is to identify the types of customers that could be involved in this urban development project. This study analyzes the willingness of customers to go for a biomimicry lodge. The analyzed information will come from a survey of a non-randomized population. Our target group are mature postmodern societies -sorted out by country of residence and willingness to travel-. The sample tested different attitudes, values and beliefs on environment which will help us to break down patterns of consumption using the literature review as reference. The study uses ordinary least squares (OLS) to determine significant predictors for different types of customers. This survey might help environmental activists, local authorities and social entrepreneurs with data for successfully developing alternative environmental designs. Our direct clients are real estate developers, social entrepreneurs and the business community in general. However, these results have also an indirect effect on the actual state of environmental design trends and on policy making. Local authorities might consider these results for agenda setting and as well for mobilizing civil society for better ecological practices.