<p> This thesis proposal demonstrates the idea of using advertising strategies to engage the visitor, optimizing the short time the visitor spends in an exhibit. The art, object, and experience is treated as the product and the visitor, although they are not purchasing the product, is the consumer. Each topic is presented using a statement and corresponding image using advertising principles of keeping it short; delivering a clear narrative; and show, don&rsquo;t tell. Art, contemporary photography and video documentaries, combined with corresponding stories, are used to expand upon the exhibit theme, Gender, once the advertising element for each section has engaged the visitor.</p>

<p> This thesis documents the research and development behind a proposed exhibition advocating for the principles of sustainable urbanism to young adults. <i>Emerald City</i> interprets Philadelphia as an evolving system of infrastructure and traces its relationship to the natural environment from the Industrial Age to the present, followed by an exploration of the city&rsquo;s possible future through the lens of current proposals of sustainable development.</p>

<p> The creation of national identity through the printed publication was historically important in developing French economic and cultural dominance. Luxury periodical publications such as <i>Gazette du Bon Ton</i> followed in the footsteps of historic predecessors in promoting French fashion and standards of taste to elite audiences at home and abroad, and editors such as Lucien Vogel, who positioned <i>Gazette du Bon Ton</i> alongside the exquisitely produced, influential fine art, decorative art, and design guides of the time, became powerful voices reporting on fashion and appropriate social etiquette during a time of profound social change. </p><p> The separation and cataloguing of individual pochoir from <i>Gazette du Bon Ton</i> has, over time, shifted the publication from rare book libraries to print, photography, and drawing collections and the classification of <i>Gazette du Bon Ton</i> pochoir as ephemera. This shift has limited our understanding of the complete publication. Prior research of <i> Gazette du Bon Ton</i> has focused primarily on the visual merits of fashion pochoir. This thesis attempts to redress that imbalance by analyzing the material components of <i>Gazette du Bon Ton</i> and reconsidering the vision of powerful editors such as Lucien Vogel in directing social narratives reflective of their time.</p><p>