Esta pesquisa promove uma discussão sobre os critérios de desempenho na internacionalização de serviços de design, a partir de um estudo exploratório sobre o desempenho de escritório de design, chamados na literatura de KIBS, knowledge intensive business services (MILES et al., 1995; DEN HERTOG, 2000; TOIVONEN, 2004, 2006; MULLER; DOLOREUX, 2007), que tem tido notável relevância como players no cenário internacional (ABECASSIS- MOEDAS, 2012; TOIVONEN, 2004, 2006; HALLDIN, 2010). A literatura tradicional sobre internacionalização, com suas diversas teorias, não contempla especificamente desempenho na internacionalização de empresas de serviços, e neste sentido, foi necessária a validação dos critérios de avaliação de desempenho em internacionalização de serviços com especialistas. Determina-se como objetivo geral avaliar o desempenho de escritórios de design em seu processo de internacionalização e assim realizou-se um estudo qualitativo com seis especialistas de mercado e nove incubados da incubadora Start Line no segundo semestre de 2016. Verifica-se que indicadores comportamentais são determinantes na avaliação do processo de internacionalização de escritórios de design, e que empresas born global tem mais rapidez na sua expansão internacional, bem como uma rentabilidade superior em pouco tempo de atividade. Recomenda-se a validação destes indicadores com KIBS de outros ramos de atividade, pois é um setor carente de literatura sobre internacionalização. / This research promotes a discussion about performance criteria in the internationalization of design services, based on an exploratory study about incubated design offices, a service that in the literature is known as, knowledge intensive business services or KIBS (MILES et al, 1995), which have had relevance in the international scenario (ABECASSIS-MOEDAS, 2012; TOIVONEN, 2004, 2006, HALLDIN, 2010). Traditional internationalization literature, with its various theories, does not specifically study performance in the internationalization of service companies, and in this sense, it was necessary to validate the performance evaluation criteria in internationalization of services with specialists. The main objective of this research is to evaluate performance of design offices in its internationalization process,and thus a qualitative study was carried out with six market specialists and nine incubators from the Start Line incubator in the second half of 2016. It has been found that behavioral indicators are decisive in the evaluation of the internationalization process of design offices, and that born global companies are faster in its international expansion, as well as having superior profitability in a short time of activity. It is recommended to validate these indicators with KIBS from other branches of activity, since it is a sector lacking literature on internationalization.

Design consultancy is a service that is given by professional designers to clients to respond to their design requirements. In Turkey, design consultancy services are given through design firms since the 1980s, mostly founded by the early graduates of industrial design. This thesis is carried to recognize the firms that give service in design consultancy sector, to identify the given services as design consultancy and to determine the conditions of design consultancy sector in Turkey through a survey made on the design consultancy firms in Turkey. A questionnaire is prepared to investigate the history of design consultancy firms, their profession fields, their client firms&rsquo / sector types, scope of services, the profession&rsquo / s advantages and disadvantages, the problems and opinions consultancy is carried out in Turkey. The survey also investigates the structure of design about the future of industrial design sector. This survey also inquires how design consultancy firms, given service types and sectors of client firms in detail. Twenty design consultancy firms responded to the questionnaire. The study indicates that, design consultancy service types by the firms are mostly product design, concept development, project drawing, project management, interface design and field tests.

Esta pesquisa promove uma discussão sobre os critérios de desempenho na internacionalização de serviços de design, a partir de um estudo exploratório sobre o desempenho de escritório de design, chamados na literatura de KIBS, knowledge intensive business services (MILES et al., 1995; DEN HERTOG, 2000; TOIVONEN, 2004, 2006; MULLER; DOLOREUX, 2007), que tem tido notável relevância como players no cenário internacional (ABECASSIS- MOEDAS, 2012; TOIVONEN, 2004, 2006; HALLDIN, 2010). A literatura tradicional sobre internacionalização, com suas diversas teorias, não contempla especificamente desempenho na internacionalização de empresas de serviços, e neste sentido, foi necessária a validação dos critérios de avaliação de desempenho em internacionalização de serviços com especialistas. Determina-se como objetivo geral avaliar o desempenho de escritórios de design em seu processo de internacionalização e assim realizou-se um estudo qualitativo com seis especialistas de mercado e nove incubados da incubadora Start Line no segundo semestre de 2016. Verifica-se que indicadores comportamentais são determinantes na avaliação do processo de internacionalização de escritórios de design, e que empresas born global tem mais rapidez na sua expansão internacional, bem como uma rentabilidade superior em pouco tempo de atividade. Recomenda-se a validação destes indicadores com KIBS de outros ramos de atividade, pois é um setor carente de literatura sobre internacionalização. / This research promotes a discussion about performance criteria in the internationalization of design services, based on an exploratory study about incubated design offices, a service that in the literature is known as, knowledge intensive business services or KIBS (MILES et al, 1995), which have had relevance in the international scenario (ABECASSIS-MOEDAS, 2012; TOIVONEN, 2004, 2006, HALLDIN, 2010). Traditional internationalization literature, with its various theories, does not specifically study performance in the internationalization of service companies, and in this sense, it was necessary to validate the performance evaluation criteria in internationalization of services with specialists. The main objective of this research is to evaluate performance of design offices in its internationalization process,and thus a qualitative study was carried out with six market specialists and nine incubators from the Start Line incubator in the second half of 2016. It has been found that behavioral indicators are decisive in the evaluation of the internationalization process of design offices, and that born global companies are faster in its international expansion, as well as having superior profitability in a short time of activity. It is recommended to validate these indicators with KIBS from other branches of activity, since it is a sector lacking literature on internationalization.

Esta pesquisa promove uma discussão sobre os critérios de desempenho na internacionalização de serviços de design, a partir de um estudo exploratório sobre o desempenho de escritório de design, chamados na literatura de KIBS, knowledge intensive business services (MILES et al., 1995; DEN HERTOG, 2000; TOIVONEN, 2004, 2006; MULLER; DOLOREUX, 2007), que tem tido notável relevância como players no cenário internacional (ABECASSIS- MOEDAS, 2012; TOIVONEN, 2004, 2006; HALLDIN, 2010). A literatura tradicional sobre internacionalização, com suas diversas teorias, não contempla especificamente desempenho na internacionalização de empresas de serviços, e neste sentido, foi necessária a validação dos critérios de avaliação de desempenho em internacionalização de serviços com especialistas. Determina-se como objetivo geral avaliar o desempenho de escritórios de design em seu processo de internacionalização e assim realizou-se um estudo qualitativo com seis especialistas de mercado e nove incubados da incubadora Start Line no segundo semestre de 2016. Verifica-se que indicadores comportamentais são determinantes na avaliação do processo de internacionalização de escritórios de design, e que empresas born global tem mais rapidez na sua expansão internacional, bem como uma rentabilidade superior em pouco tempo de atividade. Recomenda-se a validação destes indicadores com KIBS de outros ramos de atividade, pois é um setor carente de literatura sobre internacionalização. / This research promotes a discussion about performance criteria in the internationalization of design services, based on an exploratory study about incubated design offices, a service that in the literature is known as, knowledge intensive business services or KIBS (MILES et al, 1995), which have had relevance in the international scenario (ABECASSIS-MOEDAS, 2012; TOIVONEN, 2004, 2006, HALLDIN, 2010). Traditional internationalization literature, with its various theories, does not specifically study performance in the internationalization of service companies, and in this sense, it was necessary to validate the performance evaluation criteria in internationalization of services with specialists. The main objective of this research is to evaluate performance of design offices in its internationalization process,and thus a qualitative study was carried out with six market specialists and nine incubators from the Start Line incubator in the second half of 2016. It has been found that behavioral indicators are decisive in the evaluation of the internationalization process of design offices, and that born global companies are faster in its international expansion, as well as having superior profitability in a short time of activity. It is recommended to validate these indicators with KIBS from other branches of activity, since it is a sector lacking literature on internationalization.

Working toward a sustainable environment and society has never been as high a priority as it is today. Numerous studies worldwide have concluded that if no actions are taken, it will be too late to ensure the survival of future generations. Sustainability entails fundamental changes in the way organizations and societies have been working, the way products and services have been produced, and the way environment, economy and society have been interacting with each other. Design consultancies operate at the initial stages of product development and can contribute significantly to design and production of sustainable goods. This thesis aims to understand and identify how design consultancies can be an active part of a system transformation required to achieve sustainability. It is a case study carried out at a design consultancy Prevas AB in Uppsala, Sweden. Sustainability is a complex topic and its integration into business practices is seldom easy. The objective of the study is to assist design consultancies in addressing this challenge of integrating sustainability. A comprehensive literature review on sustainability, sustainable design practices, role of design consultancies in product development is presented. A qualitative approach with semi-structured interviews is followed to understand the current situation in the market, the perception of sustainability by various stakeholders, and potential improvement areas. The thesis underlines the need and importance of making investments for integrating sustainability at design consultancies, along with some recommendations and practical suggestions to implement related practices. With an analytical approach, integrating sustainability at design consultancies is discussed as an innovation, and the business opportunities involved in adopting this innovation are identified. The results show that although design consultancies may not independently drive the sustainability in product development, they can surely play an important part in it and the current timeframe is critical for making related investments.