After going through the literature on entrepreneurship we found that very little studies have been done whether culture and family business traditions influence the decisions of entrepreneurship. Most people from the South and Southeast Asia had cultural and family business backgrounds. The purpose of our study is to investigate if culture and family business traditions of South andSoutheast Asian immigrants affect their decision to become self-employed and if so how. This will enhance the understanding of whether this factor is also important to motivate the entrepreneurs to be self-employed. Most of the studies have pointed out the motivational factors such as pull factors and push factors as being the main influencing factors for immigrant entrepreneurs to choose self-employment. Although, there are various literatures on entrepreneurship and its motivating factors, cultural and family based business traditions, limited study has focused on showing how the cultural and family business background affect the decision making abilities of the entrepreneurs. We have focused on the immigrant entrepreneurs born in South and Southeast Asian region operating their businesses in Umea city. For conducting this study we have used semi-structured interviews from our six respondents to collect the data. Based on our findings we found that the entrepreneurs are influenced by culture and family business traditions. Their social identity plays an important role in motivating them to become entrepreneurs. These immigrants are exposed to business environment from a very early age which helps shape up their business minds. The experience gained from their parents and the cultural and family business traditions act as business opportunity for them in the host country. We believe that this study would be helpful in the future for other scholars who are willing to conduct further research on this particular topic of interest. Our findings have increased the understanding of how the cultural and family business traditions of South and Southeast Asian region do affect the entrepreneurs’ decision to become self-employed in Umea.